Download - iBeacon - Midwest Mobile Summit 2014
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iBeacon: The power to rattle your industry or start a new company
@KurtMcIntire
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#iBeacon@VektorDigital @KurtMcIntire
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Source: aim.org
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Source: aim.org
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Source: starhooks.blogspot.com
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Source: starhooks.blogspot.com
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Source: starhooks.blogspot.com
three minutes elapse
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Source: starhooks.blogspot.com
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Overview1. What is iBeacon? 2. How do they work? 3. Requirements 4. Applications
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Joke and Photo Source: Punch Through Design
#iBacon
Bluetooth Low Energy Optimized for small bursts of data Impressive battery life Ideal for iBeacons
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Photo Source: Beekn.net
#iBeacon
UUIDB9407F30-
F5F8- 466E- AFF9-
25556B57FE6D
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Flat Screen TVs Computers
Games
Cameras
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Flat Screen TVs Computers
Games
Cameras
Strategically placed iBeacons at
doorway
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Flat Screen TVs Computers
Games
Cameras
iBeacons near TVs
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Flat Screen TVs Computers
Games
Cameras
iPhoneTalks to Database
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Flat Screen TVs Computers
Games
Cameras
Database pushes custom
messages
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Flat Screen TVs Computers
Games
Cameras
Database pushes custom
messages
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Custom apps talking to iBeacons
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Phones and tablets As iBeacons
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passbook and google wallet passes with iBeacons
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250,000,000 Bluetooth low energy Phones and tablets
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Photo Sources: QualCom, RedBear, Estimote, Roximity
manufacturers
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manufacturersManufacturer Battery Life
(yr) SDK Hardware Cost (USD) Software Cost
Gimbal Series-10 0.2 to 1 YES $5.00 $0.40-0.60 per
user*
Gimbal Series-20 1 to 3 YES $10.00 $0.40-0.60 per
user*
Estimote 1 YES $33.00 -
Roximity 2 YES $3.50 - $50.00 $10.00 / beacon (optional)
RedBear 0.5 to 1 NO $23.00 - $35.00 -
*over 10,000 active users
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Content management
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The payoff - Heat maps
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1. User needs your app • caveat - Passbook & Google Wallet
2. User needs Bluetooth BLE compatible device
3. User needs Bluetooth on 4. User must allow you to push messages
Requirements
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Uncle Ben says,
Photo Source: Thefilmcricket.wordpress.com
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1. Don’t spam the s**t out of people 2. Don’t send repeat messages 3. Provide value
Photo Source: Thefilmcricket.wordpress.com
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PKPKT
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PKPKT
http://pkpkt.com/
Photo Source: insidemobileapps.com
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Apple StoreALL 254 Retail Locations
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Photo Source: insidemobileapps.com
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MLB
At the Ballpark
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Photo Source: CNET News : MLB tests Apple's iBeacon at Citi Field
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NFL
Mobile app
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Photo Source: nytimes.com
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Safeway Stores
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Photo Source: idownloadblog.com
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iBeacon
@VektorDigital @KurtMcIntire
The power to rattle your industry or start a new company
For slides, say hi