How Digital will Transform your
MarketingIain Scott
PPI
Offline Marketing
Effective and Integrated Marketing Campaigns
Online Marketing
ATTRACTIONAND
CONVERSION
ATTRACTION AND CONVERSION
SHOULD PEOPLE VISIT
YOUR WEBSITE?
REA
SON
S
1. CONTENT - VALUE2. LIKEABILITY – TRUST3. ACTION – YOU TOLD THEM
WHAT ABOUT
CALL TO ACTION?
WHAT ABOUT CALL TO ACTION: CONVERSIONS
BASICS THEN 5 WAYS
CONSISTENCY URL
EMAILSOCIALMEDIA
LANDING PAGES
SQUEEZE PAGES
Sign Up Now!
Sign Up for your FREE Taster Class
SOCIAL MEDIA
ACCESSING NETWORKS
QR CODES
QUICK RESPONSE
EMAIL MARKETING
SAY HELLO
• Email marketing example
• Journey from email to squeeze page
• Send brochure – targeted and specific
VALUE ADD
FREE CONTENT
4
•Guides to Bars, Clubs•Language Mini-books•Meet ups for FLS•Local Events (recurring)
How Digital will Transform your
MarketingIain Scott
www.contactppi.com
GOING VIRAL
GOING VIRAL