Download - I-SPEED Hamar, Norway 28th November 2012
I-SPEED
Hamar, Norway28th November 2012
Hazel Bowen Powys County Council
Structure of Tourism in Wales
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Swot AnalysisWeaknesses• Poor Connectivity• Lack of ICT Skills and joined up ICT resources• Insufficient marketing activityStrengths• Excellent Natural Tourism Product• Good working Partnerships
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Emarketing StrategyKey Recommendations• New interactive website• Community Sub Domains• E brochures• Smart Phone/Tablet Application• Social Networking• Customer Database
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Content is Key!
• Fun• Interactive• Colourful• Engaging• Variety of formats
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Transfer Process
Gold Card – Hedmark
Offer discounts to visitors Innovative platform for marketing the
destination and individual trade
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How?
Trails Mid Wales
• Smart phone application
• I books
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Target Market
Soft leisure Over 50’s Families Day visitors Enthusiasts
Product
Walks
Themed Easy to moderate 2 – 3 hours in length
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Creating the trail
Record trail with smartphone reader app Upload trail to Content Management System Populate trail with points of
interest/commercial features Publish trail
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Three further delivery methods for the discounts
Trails Mid Wales Facebook page “Get Offer” Explorer Discount Cards
Email/Text from ipad/tablet book.
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Launch
Corporate Launch at RWAS 2012 Trade Launch Visitor Launch – Crickhowell Walking Festival
1st March 2013
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Ongoing Marketing
Traditional Media – Journalist visits AMA Associates
Individual trade websites
Partnership websites eg Countryside Council for Wales, Canals Rivers Trust, Brecon Beacons National Park
Explore Mid wales & The Brecon Beacons Brochure & new website
Instagram (Finn Harries)
Green Traveller
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Thank you
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