![Page 1: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/1.jpg)
![Page 2: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/2.jpg)
I Love to Buy!
Now, I May Need Some Help to Sell Thru!
Moderators:
Alan Friedman - Friedman, Kannenberg & Co.
Danny Rocks - The Company Rocks
![Page 3: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/3.jpg)
Meet the Panel• Donovan Bankhead – Springfield Music• Gayle Beacock – Beacock Music• Mike Guillot – Mississippi Music• David Jahnke – Hal Leonard Corporation• Gary Winder – Yamaha Corporation of America
![Page 4: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/4.jpg)
What We Stock
When We Stock
How We Display
How We Market
How We Service
Five Topics to Discuss
![Page 5: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/5.jpg)
What We Stock
- The Product Mix is Changing
![Page 6: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/6.jpg)
Lessons Learned:
Revised Product Mix
Focused on Core Products / Core Customers
Improved Average Sale
![Page 7: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/7.jpg)
When We Stock
- Improve Cash Flow
- Focus on “Sell Thru”
- Establish “Win-Win” Agreements
![Page 8: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/8.jpg)
Lessons Learned:
Improved Vendor Communications
Initiated this Conversation
Created a “Win-Win” Outcome
![Page 9: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/9.jpg)
How We Display
- In our store
- On our website
![Page 10: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/10.jpg)
Lessons Learned:We are compared to the
“Best of the Best”
First Impressions Matter
Use a “Customer” Perspective
![Page 11: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/11.jpg)
How We Market
- Defining your target customer
- Taking advantage of opportunities
![Page 12: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/12.jpg)
Lessons Learned:
Invited Customers Back
More & BetterAdvertising Opportunities
Improved Our Web Presence
![Page 13: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/13.jpg)
How We Service
- Stop focusing on the transaction
- Start focusing on the relationship
![Page 14: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/14.jpg)
Lessons Learned:Made it Easier for Customers to do Business
with Us
Focused on Key Customers
Focused on Customer Needs
![Page 15: I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks](https://reader036.vdocuments.site/reader036/viewer/2022062805/5697bfa31a28abf838c969db/html5/thumbnails/15.jpg)
Final Thoughts