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HOW HOW USER TESTINGUSER TESTINGMAKES YOUR WEBSITE MAKES YOUR WEBSITE
MORE AWESOMEMORE AWESOME
Will Hanke
RedCanoeMedia.com
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WhereIsMyBusiness.com
Wanna Tweet This Meetup?
@UserTesting
@RedCanoeMedia
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WhereIsMyBusiness.com
Free Money
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WhereIsMyBusiness.com
Awww Ain’t It Cute?
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WhereIsMyBusiness.com
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WhereIsMyBusiness.com
So Much Work!
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WhereIsMyBusiness.com
So Many Leads!
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WhereIsMyBusiness.com
But…
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WhereIsMyBusiness.com
I Thought We Really Had Something
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WhereIsMyBusiness.com
What Happened?
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WhereIsMyBusiness.com
Maybe You’re Too Far Away from Reality
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WhereIsMyBusiness.com
or Maybe You’re Too Close
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WhereIsMyBusiness.com
or Maybe It’s Not You at All
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WhereIsMyBusiness.com
All You Know is…
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WhereIsMyBusiness.com
Three Ways to Test Your Site & Users
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WhereIsMyBusiness.com
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WhereIsMyBusiness.com
Free is Good
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WhereIsMyBusiness.com
Test Two Nearly Identical Pages
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WhereIsMyBusiness.com
Define a Goal
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WhereIsMyBusiness.com
Test Two Nearly Identical Pages
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WhereIsMyBusiness.com
Cool Results Graph
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WhereIsMyBusiness.com
CrazyEgg
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WhereIsMyBusiness.com
No, Not This.
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WhereIsMyBusiness.com
Yeah, This.
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WhereIsMyBusiness.com
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WhereIsMyBusiness.com
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WhereIsMyBusiness.com
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WhereIsMyBusiness.com
ScrollMap
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WhereIsMyBusiness.com
Confetti
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WhereIsMyBusiness.com
Overlay
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WhereIsMyBusiness.com
Pricing
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WhereIsMyBusiness.com
User Testing
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WhereIsMyBusiness.com
Just Keep Smiling
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WhereIsMyBusiness.com
You Need An Honest Review
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WhereIsMyBusiness.com
My Favorite
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WhereIsMyBusiness.com
User Testing
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WhereIsMyBusiness.com
Real People
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WhereIsMyBusiness.com
Ouch!
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WhereIsMyBusiness.com
How it Works
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WhereIsMyBusiness.com
Four Parts to User Testing
1. Set the Scene2. Set Your Requirements3. Set the Tasks4. See the Results
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WhereIsMyBusiness.com
1. Set the Scene…
“Imagine you have a small woodworking shop in your garage. You like to make cabinets, tables and various small wood projects. Today you’re looking for a few new tools to add to your shop.”
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WhereIsMyBusiness.com
2. Set Your Requirements…
AgeGenderIncomeSpecific LocationWeb BrowserOperating SystemAverage Internet Usage/Day (in hours)
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WhereIsMyBusiness.com
3. Set Your Tasks (4-7)…
Sign up for our newsletter…Find x product…Imagine you need to return an item…Find today’s interest rates…Visit x competitor’s siteGo to Google and search for…Find directions to our shop in Arnold…
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WhereIsMyBusiness.com
Deliverables
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WhereIsMyBusiness.com
Cool Video with Note Taking Ability
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WhereIsMyBusiness.com
Just 60 Minutes
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WhereIsMyBusiness.com
4. Be Prepared for…
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WhereIsMyBusiness.com
Video
(play video, Will)
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WhereIsMyBusiness.com
Pricing
Less than 10 tests: $49ea10+ tests: $39ea
Tier pricing from there…
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WhereIsMyBusiness.com
Get a Free Test
promo code: WhereIsMyBiz
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WhereIsMyBusiness.com
How to Build a Marketing Funnel7:00 PM – 9:00 PM - $10
How do you build an optimized marketing funnel? Guest speaker Russ Henneberry from DigitalMarketer.com will explain just how to create a funnel that not only converts on an initial offer, but doesn't leave any money on the table.
meetup.com/Where-Is-My-Business/
May 22 Meetup
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WhereIsMyBusiness.com
Google Analytics – Don’t Fear the Data9:00 AM – 11:30 AM - $57 - $47 if you register tonightThis is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them!
Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility!
June 18 Workshop
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WhereIsMyBusiness.com
And the Winner Is…
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WhereIsMyBusiness.com
Thank You!
Will Hanke
314-496-8665
@RedCanoeMedia