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How To Use Webinars
To Build Your List and Content Library
Tawanna Browne Smith
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Agenda • What is a Webinar?• Who uses webinars? • Why use webinars?• Webinar Platforms• How To Structure a webinar?• Webinars for Travel entrepeneurs • Questions
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Introductions
Tawanna Browne Smith@worldtravelmom #TBEXwebinars
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Room Poll
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What Is a Webinar?
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• A webinar is an online on-screen presentation that delivers value to the user.
• Delivers content in a different format.
• Allows presenter to interact and engage with audience in real-time
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Who Uses Webinars?
• Fortune 500 Companies• Internet Marketers• Coaches• Freelancers• Hubspot• Hootsuite
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Benefits of Webinars
• Increases Authority• Lead generation• List Growth• Increase Sales• Content Library
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Webinar Platforms
• Go To Webinar• Google Hangouts• Evergreen Business System• Stealth Webinar • Webinars On Air• Webinar Jam
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Platform Pricing
GoToWebinar 30-day FREE trial$99 per month
Webinar Jam $397 per year
Evergreen Business System $497 one-time
Easy Webinar $397 per year
Stealth Seminar $97 setup/$70 monthly fee
Webinars On Air 30 day FREE trial$19.97/mo for 25; $59.97 for 50
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Equipment
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How To Use Webinars In Your Travel Business
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• You’re presenting what you want to teach or sell to your audience
• Ask yourself: What do you want to teach or sell?
• Answer: your services/product; a destination; how-to advice
To Teach
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Build Your Content Library
• Engage with your audience to create content for your webinar
• Use questions from webinar for subsequent content
• Webinar itself as a form of content• Repurpose the webinar into other types of
content
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How To Choose Where To Go For Your Next Family Vacation
List Building and Selling
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How To Get Started
• Decide On Your Topic• Schedule Your Webinar• Promote It• Create An Outline• Prepare Your Slides • Prep and Practice
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Setup
• Sign In Early• System and Sound Check• Start Recording • Welcome Attendees• Set Out Agenda • Present Material/Offer• Follow Up
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Structure
• Welcome and Housekeeping• Agenda• Introduction / Who You Are / Your Story• Presentation/Content• Your Offer• Q & A
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Next Steps
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Action Items
• Sign up for a webinar• Choose a webinar service with a trial period• Decide what you want to teach and/or sell• Create presentation slides in ppt.• Send out invites to your list• Do a test run with friends.
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Questions
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Contact Information
Tawanna Browne Smith@worldtravelmom