How ToBuild Relationships
withReporters & Bloggers
News outlets don’t write stories.People do.
Build an engaged group of journalists who:
• Like you• Trust you• Understand your unique value• Want to see you succeed
Media Relationship Strategy
• Contact Management- Get organized• Relationship Development- Get engaged
Tag contacts in groups
Compile meaningful notes
• Important articles• Personal site/blog• Hobbies/ passions• Family• Where you met
Connect on social
Define outreach frequency
Be helpful.Invest in their success.Give more than you get.
Reshare and reply
Tip: Twitter Lists Rule
Leave thoughtful comments
Get involved in the top online communities
Suggest follow-up stories
Connect them to other experts & interesting people
Coffee & happy hour
Congratulate on personal news
Relationship development made easy.
@getmingly
Visit: ming.ly/unlimited