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How to Use Google to Search Effectively
Technology TrainingFebruary – March 2014
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The Basics
Every day Google answers more than one billion questions from people around the world in 181 countries and 146 languages
15% of the searches each day have never been searched before
In 2011, Google’s search and advertising tools helped provide $80 billion of economic activity for over 1.8 million businesses.
94% of US teachers say their students equate “research” with using Google* *Pew Research Center: Internet & American Life Project
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How Google Works
The SpiderThe “spider” visits each website and takes a copy of each page multiple times a day so when you do a search, you are actually searching all the copies the spider has made, not the actual websitesSpamSome websites pack a page full of keywords over and over again to try and get a search engine to think the page is especially relevant for that topic.
Spammers might put the words “Sony Television” on their site when the page is really a Viagra advertisement
AdvertisementsIf you enter a question – answer sites will come up firstIf you enter “Wind Power” because you want to know the history, you will see Ads for Wind Power come up first
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Synonyms
Flash Drive = thumb drive
Death tax = estate tax
*Constantly changing
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Before You Search – Stop & Think
You want to search for your ANWSER – not your question
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Real-Life Searches
Predictive SearchMethod for drawing on what you already know about the subjectIncludes successful word choice and using Google’s filters to uncover information
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Forget “The”, “My”, “A”
Who v. The Who v. a Who
A little word can make all the difference!
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Capitalization & Punctuation
Capitalization does not matter!
The only punctuation that does matter:
$, # (hashtag), C++ or Google+
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Word Order
grass snake vs. snake grass vs. snake in the grass
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Word Choice
When did the first basketball team play for money?
vs.
When did basketball become a professional sport?
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Positive Narrowing
Search ToolsTime frame (most recent information) Compare how an event was viewed at the time and then later on
Reading Level Results shown by basic, intermediate and advanced reading levels
Verbatim Results shown include ALL the search words you entered
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Detailed Searching
Question I want to see samples of lesson plans on climate change that were created based
on Understanding by DesignSearch
climate change lesson plan
Better Searchclimate change lesson plan essential questions
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Geographical Targeting
Search Edward Snowden
Search Site:RU Edward Snowden
Remember the authors – your search has to align itself with countryThe Iran Hostage Crisis would not be “Iran Hostage Crisis” in Iranian
websites!
List of Country Codeshttp://www.orchidbox.com/post.php?title=list_of_Google_websites_with_country_codes
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Google Operators
Search for an exact word or phrase Use quotes “imagine all the people”
good for song lyrics or a line from literature
Exclude a wordAdd a dash (-) before a word or site to exclude all results that include that word
Site searchTo search within a certain website use site:website name
(site:nytimes.com)To search everywhere but a certain website –site:Wikipedia.com
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More Google Operators
Number rageSeparate numbers by two periods (..) to see results that contain numbers in a
given range of things like dates, prices and measurements
Related URLFind sites that are similar to a URL you already know (related:website
address)
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Make Searching Safer
Google’s kid friendly search enginesafesearchkids.com
Filter explicit resultsgoogle.com/preferences
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Resources
Google’s Education Sitehttp://www.google.com/insidesearch/searcheducation/
Google’s Advanced Searchwww.google.com/advanced_search or access through pull down menu from gear
icon
Google Search Operatorshttps://support.google.com/websearch/answer/136861?hl=en