Download - How to Use Facebook Timeline
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Introducing Facebook Timeline Brand Pages
KCSA Strategic Communications
March 13, 2012
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42YEARS
OLD
Independent corporate
communications firm
specializing in the
integration of public
relations, investor relations
and marketing services
INDEPENDENT AGENCY
OFFICESNew York | Boston | Chicago | Tel Aviv
35+ EMPLOYEES
TOPIR/FINANCIAL COMMUNICATIONS FIRM
AWARDWINNINGCREATIVE & MARKETING GROUP
TOP 25INDEPENDENT PR FIRM IN THE COUNTRY
5EXPERTISE IN
corporate image, brand building and product/service marketing
KCSA Strategic Communications
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Agenda
1. Facebook brand pages
2. Share a visual story
3. Tabs become apps
4. Feature content
5. Manage your page
6. Create a timeline
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Facebook: Then…
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Facebook: Then…
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Facebook: …and Now
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Facebook: …and Now
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Facebook: …and Now
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The switch over will t
ake place
March 30th !
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Share a Visual Story• Use graphics to tell your brand story
• Images are more important than ever
• Cover photo: Emphasize brand (B2B) instead of product (B2C)
• Fan gates are dead
• No contact or purchase information
• No calls to action (order, download, like, share, etc.)
• Milestones build history and a personal touch
• Date you were founded, your first customers, an important event, when you added new services or increased staff, etc.
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Feature Content• Pin posts
• Feature a call to action for up to 7 days
• Stop reposting the same content
• Showcase important posts
• Highlighted posts expand across timeline
• Add a caption with a call to action and contact information
• Take conversations offline
• Activate private messages
• Fans can share concerns and feedback without posting to the wall
• Manage content with an Activity Log
• Monitor multiple user activity
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Tabs Become Apps• Tabs won’t work
• Get people to like you Get people to connect
• Application boxes
• Access up to 12 apps in drop-down
• Choose 4 apps to feature – 1 must be photos
• Make 1 promotional
• Opportunity: Post a fan gate on apps and content
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Premium Advertising• Ads will now begin as content posted to a brand’s Page
• Current ad posts seen by 16% of fans • Reach Generator guaranteed to reach at least 75% of fans each month
• Ads will appear in four places • User’s news feed• Right-hand side of the homepage• Mobile news feed • Logout page (April)
37 million people log out of Facebook every day
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Managing Your Page• Admin Panel
• Notifications
• Insights – now in real time
• Timeline settings
• Private message
• Moderation
• Untick the option to have user posts at the top of the timeline
• Manage crises by premoderating posts
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Create Your Timeline• Cover photo: 851 x 315
• Profile picture: 180 x 180
• App image: 111 x 74
• Thumbnail: 32 x 32
• Wall post images: 404 x 404
• Highlight / milestone images: 843 x 403
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For More Information Contact:
KCSA Strategic Communications
http://www.facebook.com/kcsastrategic
Chi-Chi Millaway
Social Media Director
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