How to get subscribers to forward your emails
There’s a certain amount of happiness and pride when you see that your content gets shared by the
subscribers. You also get a sense of reassurance that your content was a high-quality one and that
the people who shared it believed that other people should view it also! This translates into more
visitors for you and higher chances at generating leads! Who wouldn’t want that?! To make things
easier for you, we will offer some key tactics that encourage your subscribers to forward your emails.
These tactics are used by the best affiliate sites!
Personalize
It may sound like a contradiction, but if you send a custom email to an individual subscriber, it’s more
likely for that message to be forwarded to others. A tailored email does not mean that you have to
include the user’s first name or other superficial forms of personalization. No! Instead, do as the best
affiliates sites do, and pay attention to the dynamic content and other, more deeply personal
content. It appears that the top 1% of forwarded emails involved including photos of the recipient or
their friends and family members from an event they all attended. It makes perfect sense that a
message like that would be forwarded!
Share of Social and also Forward This Email
The best tactic to encourage your subscribers to forward the email you send them is by directly invite
them to a CTA. Place a “Share with your network” button in the message you send, along with the
social network buttons. The “Share with you network” button should be placed right next to the
message, so people see it easier! The best affiliate sites encourage their subscribers to share the
email content, and they get great results while doing so!
A simple message
The messages that get shared the most have a very simple design! Nothing complicated there! The
popular messages are visually very simple, have a clear message hierarchy and are incredibly concise
and to the point. This makes it clear that a simple message communicated is appealing and is
forwarded. The best affiliate sites understood this and taken the appropriate approach in creating
simple, yet effective email messages.
Small audience, more virality
Small, niche affiliate sites have a distinct advantage when it comes to forwards per open for their
email campaigns. The more pointed content included by the best affiliate sites in their emails causes
more subscribers to forward it. This makes a lot of sense when you think about it! People are more
inclined to forward an email from a site that’s dedicated to one major theme, rather than a site that’s
more general when it comes to content.
In conclusion
The email you send increases your reach as an affiliate, makes people hear about you and aids in
customer acquisition. The email also boosts email engagement and leads to higher conversion rates
and sales. If the best affiliate sites can do it, so can you! Good luck and let the Shares keep on
coming!
