@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
How to Earn an Extra $1000+ a month on the side as a Social Media Manager or Consultant
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Welcome!
Please check your tech This will be recorded!
#SMMSchool
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
2 of the Original Co-authors of Facebook Marketing All-in-One for Dummies
and more...
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
We are giving you a TON of FREE training!
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
By the end of the presentation...
You’ll know how to:
● Set up your services to plan your monthly income ● Add 3 types of services to your portfolio to
increase your income ● Organize and schedule your work so that you don’t
drop any balls ● Design your proposal invoice so that you get paid
on time
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
The Problem: You have other things to do
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Great Ideas to Earn an Extra $1000 a Month on the Side
as a Social Media Consultant
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
The Free Report
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Social Media has a Mix of Services
● Social Media Workshops● Done-for-you social media management● Social Media setup services● Social Media Audits● Social Media Ad Management● One-on-one consulting● Social Media Products or e-books● Webinars
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Example 1: Your Mix of Services
● Social Media Workshops
● Social Media Ad Management
● One-on-one consulting
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Your Mix of Services - broken down
Social Media Workshops - 1/month○ Local Businesses - focus on local networking○ $50/per person 3 hour workshop○ Eventbrite 5-10 people = $250-500
Social Media Ad Management○ Ad creation = $50/per ad○ Monthly management = $100/wk○ 5 ads and 2 wks management = $450
One-on-one consulting○ $50/hr - 6 sessions = $300
$1000
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Mix of Services
● Social Media Workshops● Done-for-you social media management● Social Media setup services● Social Media Audits● Social Media Ad Management● One-on-one consulting● Social Media Products or e-books● Webinars
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Your Mix of Services
● Done-for-you social media management
● Social Media setup services
● Social Media Audits
● One-on-one consulting
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Example 2: Your Mix of Services
Done-for-you social media management○ One client FB and TW = $400
Social Media setup services○ Pinterest account one client = $200
Social Media Audits○ 2 people $50 = $100
One-on-one consulting○ $50/hr - 6 sessions = $300
$1000
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
List Your Services on your Website
• Set up packages
• Monthly
• Hourly
• Add testimonials
• Measure results so you can give numbers
• SEO
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
How to Find New Clients
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Connect Online and IRL (ALWAYS directing back to your website)
• LinkedIn, Facebook, Twitter• Follow Entrepreneurs• Participate in Community Events• Networking Events• List your website everywhere• Learn how to have a conversation with a potential
client online and offline
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Schedule a 15-minute call
● Stay away from “brain-pickers”
● Calendly
● ScheduleOnce
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
3 Types of Services to add to your services
to increase your income
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Upsell – Add Services
1. Create written content – blog posts, e-mail newsletters
2. Create visual content - quotes, tips, images for sharing
3. E-mail newsletter management - monthly
4. Bonus ideas: Managing webinars, transcribing videos, Social Advertising, creating tweets from sales pages, setting up LeadPages, website design, SEO, Google Analytics, AdSense….
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Tools:
● Canva● PicMonkey● Snagit● AdobeSpark
Create Visual Content
Charge $25 and UP per image
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Examples of Social Media Proposals that work
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
How to organize and schedule your work so you stay focused and relaxed
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Doing the Work
• Content Editorial Calendar• Social Task Calendar• Shared docs in Dropbox or Drive• or use an Activity spreadsheet
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Use Your Calendar to Stay Focused
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Use Your Tools Wisely
Our Freelancer Facebook Group is full of new and accomplished social media managers who have tested just about every tool in our industry.
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
What to chargeand how to invoice
so you get paid on time
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
The question most asked “What do I charge?”
Hourly Rate Retainer
Client ExpectationsContract -- paid upfront -- not billed
Project Fee
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Hourly Rate: One-on-One Consulting
$50/hour minimum
Overhead: Taxes, Healthcare, computer, website
Marketing time: Outreach, email, networking
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Pricing Guide in the School
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Invoicing: Freshbooks or Paypal
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
BEST: Ask a Community of Social Media Managers
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Open NOWSocialMediaManagerSchool.com/freelancer
Introducing.....
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
What’s unique about this program?
Business Building Modules
Social Media
Lessons
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
4 Business Building Modules
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Finding Better Clients
1
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Managing Existing
Clients
2
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Organizing Your Work
3
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Manage Your
Income
4
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
PLUS the SOCIAL LESSONSfor all the major social platforms
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Bonuses
Bonus #1: How to Grow Your Local Business with Social Media Ebook
Bonus #2: How to Use Facebook to Grow Your Business ebook
Bonus #3: Social Media Audit Checklists
Bonus #4: Exclusive coupon codes for social media software
Bonus #5: Pricing Guide for Social Media Management
Bonus #6: One-year Full Access to our Private Facebook Group
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
More Money - Better Clients - Less Stress
• 4 Business Building Modules PLUS 8 Social Media Modules for each social site
• Facebook Private Group
• Networking for best practices
• Pre-built Templates to save you time
• Contracts – Proposals – Reports
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
The REAL Cost of learning this on your own:
● Endless Hours of RESEARCH
● No real STRATEGY feedback
● No SUPPORT
● Multiple courses = $1000s
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
The Opportunity is NOW
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
OR 3 PAYMENTS OF $255.57
OR 3 PAYMENTS OF $365.57
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Social Media Manager School
• Once you register you’ll be immediately given access to all the Social Media Lessons
• Then each week beginning on Thursday, June 29th you’ll be sent a new Business Building Module
• You will have access to the Certification of Completion Quiz on August 3rd and we work with you to make sure you complete the course!
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
What our students are saying...
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
First Year and going forward
● Complete access to 4 Business Building Modules and 8 Social Media Lessons
● Complete access to the Private Facebook Group with over 1000 established social media managers
● And access to the Module and Lesson updates twice a year
● On your anniversary continued membership is only $397/yr or
$37/month
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
What our students are saying...
@PhyllisKhare @AndreaVahl ©2017 All Rights Reserved
Doors are closing June 30th
www.SocialMediaManagerSchool.com/freelancer More Money - Better Clients - Less Stress
Start now!