Download - How to Dominate Social Media with HootSuite
Using HootSuite for social media
DominationWith @Mike_Abasov
• Ask questions at any time
• The slide deck will be shared
Before we begin
Efficiency
Source: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-small-businesses-spend-6-hours-per-week-in-social-media-infographic
I worked there. It is awesome.
http://vimeo.com/43914561
1. listening
2. Engaging
3. Publishing
4. Measuring
“80% of effects
come from 20%
of causes”
20% of your efforts
on social media drive
80% of YOUR ROI
1. listening
Questions about startups, in English
People talking about startups in Vancouver
People talking about Marketing in Vancouver
Twitter is special
ALL posts
posts about cute cats
posts youcare about
examples
Filters are awesome
• keyword → keyword city
• keyword → keyword ?
• keyword → keyword [GEOCODE]
• keyword → keyword -http
• keyword → keyword -RT
https://twitter.com/search-home
opportunity!
1. Follow2. Add to a list3. Respond
Geolocated search is magical
It allows you to search for any tweets within a specific radius around your location
adding geolocation filtering
click!
other listening ideas
Monitor Twitter Lists
other listening ideas
See allmentions,messages,etc.
always optimize
• Play around with filters to see what works and what doesn’t
• Find the top performing streams and get rid of the others
2. engaging
Use contacts to follow/unfollow
3. publishing
http://blog.kissmetrics.com/science-of-social-timing-1
Cross-post
And Schedule
Schedule in advance
Schedule in bulk
where do you get content?
hootsuite Hootlet
app directory
RSS FEEDS
RSS FEEDS
Enter the feed, choose networks, & frequency
Add custom text
Timing is an issue
4. measuring
HootSuite Analytics
Ow.lyLINK shortener
So you want to share a new blog post?
...But the link is too long
:(
:)
shortened!
and it Tracks the number of clicks too
Sentiment analysis
Keyword Mentions
Questions and
answers
Mike Abasov // helping startups kick ass at marketingwebsite // marketingbeforefunding.comtwitter // @mike_abasov
http://marketingbeforefunding.com/2012/06/25/advanced-social-listening-using-geolocation/
http://marketingbeforefunding.com/2012/08/21/ultimate-listening-dashboard/
Advanced local search
Netvibes tutorial
http://marketingbeforefunding.com/2012/07/17/6-effective-tips-that-will-forever-change-the-way-you-use-hootsuite-video/
http://marketingbeforefunding.com/2010/09/03/how-to-start-engaging-on-twitter-in-seconds/
advanced tips
another one
