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Disrupting Your Own Organization Through Startup Innovation
Ben Yoskovitz | [email protected] | @byosko
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Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.
The world is in love with startups.
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The answer to every problem or opportunity isn’t: a startup.
Ben Yoskovitz | [email protected] | @byosko
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Startups aren’t a panacea for every challenge facing big
companies or their customers.
Ben Yoskovitz | [email protected] | @byosko
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How do you know when a startup is the answer?
Ben Yoskovitz | [email protected] | @byosko
And that’s the problem:
How can big companies and startups work together effectively?
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Ben Yoskovitz | [email protected] | @byosko
First, let’s talk about why corporates and startups should work together.
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Ben Yoskovitz | [email protected] | @byosko
“ If you’re relying on innovation solely from within your company, you’re dead.”
— Peter Diamandis, Founder X Prize Foundation & Co-Founder Singularity University
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Ben Yoskovitz | [email protected] | @byosko
BIG COMPANIES
✓ Under-utilized assets ✓ Customers ✓ Distribution ✓ Experience ✓ Capital
STARTUPS
✓ Agility / Speed ✓ Risk-taking ✓ Fresh perspective ✓ New tech ✓ No baggage
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Ben Yoskovitz | [email protected] | @byosko
“There are no answers inside the building.”
- Steve Blank, author of Four Steps to the Epiphany
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Ben Yoskovitz | [email protected] | @byosko
Better to instigate your own disruption than have it come from somewhere else.
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1. Corporate VC is on the rise
https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/
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1. Corporate VC is on the rise
https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/
The challenge is linking an investment strategy with a company’s overall
innovation strategy.
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Ben Yoskovitz | [email protected] | @byosko
2. Let’s get physical…
The challenge is translating the collisions that happen through proximity to tangible
actions and value creation.
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Ben Yoskovitz | [email protected] | @byosko
3. External accelerators
The challenge is making sure there’s a meaningful way to connect startups into the
core business.
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Ben Yoskovitz | [email protected] | @byosko
“Corporations said that 67% now prefer working with startups at earlier stages, mainly ‘to explore new technologies and business models’.”
https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf
“At an overwhelming 82%, corporations now view interactions with startups as ‘somewhat important’ to ‘very important’, and 23% indicated that these interactions were ‘mission critical’.”
4. Partnerships
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Ben Yoskovitz | [email protected] | @byosko
“Corporations said that 67% now prefer working with startups at earlier stages, mainly ‘to explore new technologies and business models’.”
https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf
“At an overwhelming 82%, corporations now view interactions with startups as ‘somewhat important’ to ‘very important’, and 23% indicated that these interactions were ‘mission critical’.”
The challenge is finding the right startups to partner with in a structured, scalable way.
4. Partnerships
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All of these options can be valuable, but they can also be scattershot and disorganized.
Ben Yoskovitz | [email protected] | @byosko
CORP VC? PHYSICAL SPACES?
ACCELERATORS?PARTNERSHIPS?
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Ben Yoskovitz | [email protected] | @byosko
5. Startup Co-Creation
DISCOVERY VALIDATION VENTURE ACCELERATION
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Ben Yoskovitz | [email protected] | @byosko
5. Startup Co-Creation
DISCOVERY VALIDATION VENTURE ACCELERATION
• Leverages and aligns various innovation efforts (internal and external)
• Deeply connected into the corporate • A structured, disciplined, Lean approach • Portfolio-driven • Win-win for corporates and startups
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Thank you!
Ben YoskovitzFounding Partner, Highline BETA http://highlinebeta.com [email protected] @byosko