HOW TO CREATE A SUCCESSFUL NEW MEDIA PRESENCE AS A CSO

PRISTINA 12.06.2013

• DEFINE AUDIENCE• CREATE A PERSONALITY• COMMUNICATION STRATEGY

BEGINNING

• LEARN YOUR FIELD• THINK DIGITAL

BEGINNING

• ENERGY AND RESOURCES• ENGAGEMENT • CONTENT MANAGEMENT STRATEGY• CRISIS MANAGEMENT STRATEGY

DEVELOPING

• NETWORKING AND SOCIAL GROUPS• CHEAP INFORMATION TECH

DEVELOPING

• MONITORING AND MEASURING• FILTERING SYSTEM• DATA AND COMMUNITY SECURITY• SHARING KNOWLEDGE

IMPROVING

• MOBILE AND TABLETS APPS• VISIBILITY OF SOCIAL PROBLEMS• RAISING AWARENESS

IMPROVING

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