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#100ideas | @akiramorita
5 STEPS to
#100ideas
─an invitation to the practice of ideation
Akira Morita
Design Kompany
designkompany.com
@akiramorita
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#100ideas | @akiramorita
Why?
Who is it for?
What would it do?
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#100ideas | @akiramorita
TRY THIS:
1. Stand up
2. Walk around the room
3. Find something unusual
4. Write it down
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#100ideas | @akiramorita
“… It was staring everyone straight in the face, but the unlucky people tended to miss it and the lucky people tended to spot it.”
http://www.telegraph.co.uk/technology/3304496/Be-lucky-its-an-easy-skill-to-learn.html
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#100ideas | @akiramorita
Try:
Word association games
Building on each other’s ideas
“A-Z”
“3 x 3”
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CONSTRAINTS
are your friends
Try focusing on:
One Color
One Shape
…or limit
Time
Place
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SUBSTITUTE
COMBINE
ADAPT
MAGNIFY
MINIMIZE
PUT TO OTHER USE
ELIMINATE
REARRANGE
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#100ideas | @akiramorita
http://manualthinking.com/tag/osborn-checklist/
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“EMPATHY IS AT THE HEART OF DESIGN.”
http://designthinking.ideo.com/?p=1008