Download - How to change the world v2.0 (usa)
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European
geography
lesson #1
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story
For 15 years I failed to leave my mark in this world. Until I started writing...
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http://www.infoq.com/news/2012/04/agile-influential-people
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I often get questions like this...
How did I do that
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How can I...
• “Make” the rest of the organization more Agile?
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How can I...
• “Make” the rest of the organization more Agile?
• “Motivate” my employees to develop themselves?
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How can I...
• “Make” the rest of the organization more Agile?
• “Motivate” my employees to develop themselves?
• “Convince” customers they should accept Scrum?
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How can I...
• “Make” the rest of the organization more Agile?
• “Motivate” my employees to develop themselves?
• “Convince” customers they should accept Scrum?
• Etc...
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How can I be successful at influencing other people to do what I want
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http://www.versionone.com/state_of_agile_development_survey/11/
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It seems we all want to learn...
How to change a social complex system
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I am inspired by...
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And I discovered
the facets
of social change...
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http://www.flickr.com/photos/miamism/3956659923/
The mojito method Make something amazing out of existing ingredients that are good but boring
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Consider the system
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Consider the individuals
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Consider the interactions
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Consider the environment
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Dance with the System
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The System
http://en.wikipedia.org/wiki/PDCA
PDCA cycle Deming/Shewhart
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• What Is Your Goal? • Where Is It Going Well?
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Develop a vision, analyze where things are going well, and copy those behaviors.
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The vision... pan-European collaboration Going well... new initiatives born in meetups To be copied... getting together face-to-face
http://ale2011.eu/
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• What Are the Crucial Steps? • When and Where Do You Start?
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Define simple steps to follow, and choose the right moment/place to start.
http://www.flickr.com/photos/cs-jay/4668311333/
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• How Do You Get Feedback? • How Do You Measure Results?
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The Feedback Door
Feedback... sticky notes Measure... happiness index
http://www.noop.nl/2011/04/the-feedback-door.html
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• How Do You Accelerate Results?
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Try, again and again, until you have it right. (And learn from other people’s failures.)
http://www.huffingtonpost.com/2010/04/15/history-tablet-pc-photos_n_538806.html
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A social system is complex and adaptive. Keep poking it with ideas and see how it responds and changes.
The System
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We can't control systems or figure them out. But we can dance with them. - Donella H. Meadows, Thinking in Systems
http://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557/
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You want the organization to be more Agile? • What Is My Goal? • Where Is It Going Well? • What Are the Crucial Steps? • When and Where Do I Start? • How Do I Get Feedback? • How Do I Measure Results? • How Do I Accelerate Results?
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Mind the People
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The Individuals
http://www.change-management.com/
ADKAR model Hiatt
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• How Will You Communicate? • How Will You Set an Example?
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Choose ways to communicate...
http://www.flickr.com/photos/ajnabee/18211729/
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• How Do You Make It Urgent? • How Do You Make It Desirable?
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10 Intrinsic Desires
Curiosity The need to think
Honor Being loyal to a group
Acceptance The need for approval
Mastery / Competence The need to feel capable
Power The need for influence of will
Freedom / Independence / Autonomy Being an individual
Relatedness / Social Contact The need for friends
Order Or stable environments
Goal / Idealism / Purpose The need for purpose
Status The need for social standing
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Find innovative ways to target human needs
Curiosity
Honor
Acceptance
Mastery
Power
Freedom
Relatedness
Order
Goal
Status
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• Who Will Be Teaching? • How Will You Teach Them?
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Use experts to help people understand exactly what to do.
http://www.imdb.com/title/tt0266697/
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• What Makes It Easy? • How Can They Practice?
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Make it as easy as possible for people to make a change.
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• What Are the Short-Term Wins? • What Makes It Sustainable?
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http://www.engadget.com/2008/04/11/nike-going-wifi-and-3g-headed-to-iphone/
Build habits with small successes to make behaviors sustainable.
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Sending rational messages is not enough. Treat people as emotional beings who can use a little help on the way.
The Individuals
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You want developers to educate themselves? • How Will I Communicate? • How Will I Set an Example? • How Do I Make It Urgent? • How Do I Make It Desirable? • Who Will Be Teaching? • How Will I Teach Them? • What Makes It Easy? • How Can They Practice? • What Are the Short-Term Wins? • What Makes It Sustainable?
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Stimulate the Network
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The Interactions
http://en.wikipedia.org/wiki/Diffusion_of_innovations
Adoption Curve model Rogers
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• Are You Committed? • Who Is Assisting You?
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http://www.whitehouse.gov/photos-and-video/photogallery/august-2011-photo-day
Make sure you are not on your own. Ask other people for help.
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• Who Will Be the Innovators?
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http://www.iphone-ipod.org/
Find the innovators who want to be the first to try new things.
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• Who Are the Early Adopters? • How Will the Leaders Help?
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• How Do You Reach the Early Majority? • How Can You Make It Viral?
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http://www.flickr.com/photos/runkalicious/5067038840/
Adapt your approach so that you are able to cross the “chasm” between early adopters and early majority.
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• How Will You Deal with Skeptics?
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Listen to the skeptics and understand what is holding them back.
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• How Will You Prevent a Relapse?
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Don’t stop too soon! Keep monitoring things and don’t give the laggards a chance to undo all your work.
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The Interactions
Behaviors are transmitted from person to person in a social network. Treat them as beneficial viruses.
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You want people to use your services? • Am I Committed? • Who Is Assisting Me? • Who Will Be the Innovators? • Who Are the Early Adopters? • How Will the Leaders Help? • How Do I Reach the Early Majority? • How Can I Make It Viral? • How Will I Deal with Skeptics? • How Will I Prevent a Relapse?
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Change the environment
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The Environment
http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
Five I’s
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• How Do You Radiate Information? • How Do You Ease Communication?
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http://traversealive.com/
Keep goals visible and make people aware of their actual behavior.
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• What Is the Group Identity? • How Can You Grow Peer Pressure?
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http://www.wldcup.com/news/2008/06/20080620_49206_soccer_news.html
Appeal to a higher identity that people want to associate themselves with.
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http://www.animalwallpaper.org/brown-bears-wallpaper-1-bear.html/brown_bears-1-2
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A common tactic: them versus us
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• Can You Incentivize Good Behavior?
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http://dolphinswimming.dolphindiscovery.com/index.php/tag/abc-animal-training/
Incentivize good behavior with small rewards.
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• Which Barriers Will You Remove? • Which Guides Will You Place?
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http://www.azdot.gov/ccpartnerships/roundabouts/history.asp
Remove obstacles and add guidance to make things easier.
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• Who Can Make the Rules?
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Define and enforce rules of good conduct...
http://www.flickr.com/photos/wordridden/53998367/
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Behavior is a function of a person and his or her environment. Instead of changing a person, change the environment.
The Environment
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Culture changes only after you have successfully altered people's actions, after the new behavior produces some group benefit for a period of time. - John P. Kotter, Leading Change
http://www.amazon.com/Leading-Change-John-P-Kotter/dp/0875847471/
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You want your friends to go to a conference? • How Do I Radiate Information? • How Do I Ease Communication? • What Is the Group Identity? • How Can I Grow Peer Pressure? • Can You Incentivize Good Behavior? • Which Barriers Will I Remove? • Which Guides Will I Place? • Who Can Make the Rules?
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Change Management 3.0
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story
111
subtle hint:
Hand out the cards!
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10 Intrinsic Desires Curiosity The need to think
Honor Being loyal to a group
Acceptance The need for approval
Mastery / Competence The need to feel capable
Power The need for influence of will
Freedom / Independence / Autonomy Being an individual
Relatedness / Social Contact The need for friends
Order Or stable environments
Goal / Idealism / Purpose The need for purpose
Status The need for social standing
112
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Curiosity
The need to think 113
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Honor
Sharing values with a group 114
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Acceptance
The need for approval 115
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Mastery
The need to feel competent 116
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Power
The need for influence of will 117
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Freedom
Being an independent individual 118
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Relatedness
The need for social contacts 119
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Order
The need for stable environments 120
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Goal
The need for purpose 121
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Status
The need for social standing 122
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1. Put the motivator cards in order, from unimportant to important
2. (You may leave out any cards you don’t want to use.)
15 minutes
Exercise: Moving Motivators
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3. Consider an important change in your work (for example, becoming a more Agile organization)
4. Move cards up when the change is positive for that motivator; move them down when the change is negative
Exercise: Moving Motivators
positive change
negative change
124
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5. Explain 1 or 2 of the changes
6. Repeat for each player
Exercise: Moving Motivators
125
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Exercise: Moving Motivators
126
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Debrief
127
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http://www.management30.com/how-to-change-the-world/
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