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Starting Shortly
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OverviewThe Current State of Organic Social
Media•Using Data to Improve Your KPIs and ROI
•Facebook By the Numbers
•Facebook Marketing Tips and Trends
•Q & A
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Andrew CaravellaVP of Marketing
Sprout Social
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Demographic Time & Date Content
Use Customer Data to Improve ROI
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Demographics & TargetingUnderstand who your audience is to target and
optimize distribution for shares.
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Questions to Consider:
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Timing & TargetingFocus your posts during times that
your audience is engaged and interactive.
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Community Events: What outside events or conferences are starting conversations?
Audience Engagement: When is your audience reaching out for information?
Time of Share: When is your audience actively sharing your content?
Questions to Consider:
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Relevant ContentDetermine which content is
performing best to adjust your strategy accordingly.
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Interests of My Community: What is our audience talking about and how can we join the conversation?
Hashtags Being Used in Conversations: What outside trending topics resonate with my audience?
Topics Frequently Mentioned: What is my audience interested in when they reach out to me?
Questions to Consider:
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Facebook by the Numbers
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About Me
Director, Content Marketing, AdRoll
A former designer and creative director. Gregory’s writing has been published in a number of publications including: The BBC, VentureBeat, YahooFinance and Entrepreneur.com.
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This report summarizes our in-depth review of over 55,000 campaigns, which served
over 37 billion
impressions.
(46 times more than last year)
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Facebook at a glanceReach 1.49 billion global monthly active users up 13%
Mobile Reach 1.3 billion global monthly active users up 23%
Advertising Revenue up 43%
Mobile Ad Revenue up 74%
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Facebook Ad FormatsDesktop Ad Formats Mobile Ad Formats
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YOY Increase in Facebook Spend by Industry
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Adding Facebook to Retargeting Doubles Reach
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B2B is Embracing Programmatic
- B2B used Retargeting on Facebook for content marketing and as a way to increase social engagement.
- B2B CTRs increased by 140% and ASPA increased by 60%
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Retargeting Lifts Globally, Across Industry
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Call to Action FunnelFacebook CTRs increased 2.84x when adding a CTA.
Branded ads to bring awareness
Incentivized CTAs, ‘Free Shipping Today’, ‘Free Trial’
More urgent CTAs, ‘Buy Now!’, ‘Last Day of Sale’
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Get the Right Facebook Strategy
Know Your Audience Review and ReviseCreate Ads (and posts) that are
relevant
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