From Theory to PracticeHow TakeLessons.com

uses social media

From Theory to PracticeHow TakeLessons.com uses

social media every day

Your Face Here…

Why do we use social media?

Because Oprah said so…

Our Marketing Challenges

How do we build trust?

How do we communicate what our brand stands for?

Our Marketing Challenges

How do we sell more lessons at a lower CPA?

How do we make this happen?

From Theory to PracticeHow TakeLessons.com uses

social media every day

Uh, let me think about that…

Let’s build our own social network!

We are the next

big thing…

Let’s build our own social network!

Competitive and expensive…Risk = high

Chance of success = low

Failure?It has to be marketing’s

fault…

The Social Media Solution…

BUT WAIT!!!

This social media dance ‘aint for everybody…

only the sexy people…

(so all you fly mothers… get out there and dance, I say)

Get a blog.Even my Grandma has a blog.

How we use our blog

Blogging:

Think of it as:

…planting seeds

…giving before you ask to receive…providing more value than what you’re paid for

YouTube is the ___ largest search engine

YouTube is the 3rd largest search engine

We use YouTube to:

- Showcase customers

- Upload TV spots

- Teacher Intro’s

Get a facebook fan page.

Communicate our passion.

Share successes, and relevant information.

Build trust by listening, and fixing customer problems quickly.

It shows that we’re human and builds trust.

It helps create loyal, active, engagedTakeLessons ambassadors.

But isn’t twitter just a bunch of noise?

Yes…

Unless you know how to use it

Get a twitter account.

Be interesting. Be relevant.Experiment.

Track your key phrasesAt TweetBeep.com

Other useful twitter stuff

TweetDeck.com-manage multiple accounts from your desktop

TweetLater.com-Immediate following, schedule tweets

VisibleTweets.com-A cool interface that displays tweets

TweetGrid.com- Visually track a bunch of phrases

Twitturly.com- Latest hot URL’s being tweeted about

Putting it together

TakeLessons.com

Extending our reach

Extending our reach

The Results? So far, so good.

Results

1.We’ve hired new teachers2.We’ve gotten referrals from current students

3.Made connections with several Fortune 100 companies4.JV opps with two companies

Stay in touch:Twitter.com/steven_cox

Blog: StevenCox.com

facebook.com/steven.cox

TakeLessons FB Page:TakeLessons.com/facebook

TakeLessons.com/steven