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A Tale about:
How Social Media Marketing Can Get
Your Business MoreDollar Dollar Bill$
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Great send them up!
Sir, those guys who’re interested in our Social
Media Marketing service are here to see you
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Should I change into my business suit before they come
up?
Fo Sho! You look great in that suit
True that!
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Howdy guys, thanks for coming down today!
YoHey, no probs
Howdy
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Yeah cool, feed us some info
I Invited you guys down here today so I could tell you about how your business could benefit by using
Social Media Marketing
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we can take full control of your social media marketing; we’ll develop
strategy, create content, and monitor your social media accounts for you
So what we do is provide social media marketing services for
businesses
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That’s cool. So how’s your fancy social media marketing service going to help our
business?
Yeah, I don’t get how doing tweets or
facebook posts does much, what will we get
out of it?
I get that. A lot of people don’t understand how it can help. Well, Social Media offers a bunch of benefits for businesses; but you guys are most interested in how it effects
bottom line right?
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That’s for sure; at the end of the day it’s all about Dollar Dollar Bills!
Sure is! Right, I’m gonna get my main man Joe to tell you a little story which will explain how Social Media Marketing can benefit your business, and translate to
more Dollar Dollar Bills!!
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Hey Guys, I’m Joe
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Hey Joe
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I’m gonna tell you guys a story about one of our clients; Clint, founder of Clint’s Crazy Clock’s
and how we helped him use Social Media Marketing to help
his business sky rocket
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ClintFounder of Clint’s Crazy Clocks
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Clint’s Crazy Clocks sell custom made clocks online. Before they started using Social Media Marketing, they were doing okay, as people really liked their clocks. But not many people knew about them
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So they came and saw us, and we setup a cool facebook page and twitter account for them,
and started posting content for them e.g. tweets on their
twitter account and posts on their facebook page
When we posted content, we made sure it was stuff that was
relevant to their target audience e.g. how to keep your clock tickin’, cool clock designs
etc
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We also used twitter and facebook to run competitions
and talk to their customers, so we built relationships with
them
Doing these things led to five key benefits for Clint’s..
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Number One: It built Brand Awareness with their target
audience
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All of a sudden, Clint’s fans and customers could share Clint’s
content with their friends..
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and their friends with their friends..
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and their friends with their friends! And you get the
picture..
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and all these new people that now knew about Clint’s were potential customers!
You can see how this quickly equates to extra $$
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Number Two: Better Public Relations. Social Media
provides a great way for us to listen to what people are
saying about Clint’s, and then respond as necessary
It’s a great way to head off potentially negative situations, for example one of Clint’s customers
tweeted that their clock broke down the first time they used it. We saw this and then provided a free
clock straight away, which resulted in them tweeting how fast and friendly Clint’s were with the
replacement!
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Number Three: Strengthened Customer Loyalty. Because
we’re always monitoring and engaging with Clint’s customers
over social media, they see Clint’s as one of their friends, not
a business trying to sell them stuff
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HaleyCustomer of Clint’s Crazy Clocks
Yeah I discovered Clint’s when I saw one of my friends ‘like’
them in my facebook news feed, wasn’t long before I’d bought a clock off them! I love the stuff
they post up on Twitter and Facebook too, they make me
laugh AND they teach me about clocks!
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Number Four: Improved SEO (search engine optimisation).
Now you guys know how important it is to get good
search engine rankings right?
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Mmhm..
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Well the top search engines like Google are now using Facebook
and Twitter as part of their ranking system, so promoting
your business across these mediums is a great way to make
your search rankings pop!
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Sweet
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Okay now last but not leastNumber Five: Listen and Learn.
People love expressing their opinions online, so it’s a great place to get info
on how to tweak your product or service so it will be more popular
For example, by doing a survey on facebook asking fans what
new features they’d like on Clint’s clock, we found a lot of their target audience wanted water proof clocks. Now the
‘aqua man’ clock is one of their best sellers!
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Isn’t Social Media Marketing Awesome?!?
I wish I could do it all day...
…Okay thanks Joe that’s enough
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Sorry about Joe guys, he get’s a bit carried away
So I trust you have a pretty good idea now how Social Media Marketing can help
you out?
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Yeah that sounds rad! It sounds like Social Media Marketing could really
help our business
Yeah man! Sign us up!
mmhm
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Sweet! You guys are gonna love what Social Media Marketing does for your business!!
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Want your business to boom like mine, so you can sit on tall buildings
and sip lemonade with contemporary art in the
background? Visit:
www.propagandahouse.com.au/smm