Trending
#VideoMarketing
#Content_marketing
#RealTime_Social Media_Marketing
#Social_Listening
Nirav Mevcha
Executive Summary
Social media use is increasing and with that, more
companies are investing time and money to market via
social networks
The objective of the study is to understand the
consumer buying behavior and influence of social media
in decision making.
What is Social Media?
Computer-mediated tools that allow people to create, share or
exchange information, ideas, and pictures/videos in virtual
communities and networks.
Social media are widely used in marketing of products and services.
Social media technologies take on many different forms
including blogs, business networks, enterprise social
networks, forums, micro blogs, photo sharing, video
sharing and virtual worlds.
Social Media Statistics Internet
Users
Active Mobile
Internet User
Active Social
Media Users
Active Mobile Social
Media Users
Average Time Spent
on Social Media
Top 3 Network in India
Source: We are social-India
Research Methodology
A primary research was carried out through a
questionnaire
A questionnaire was mailed to people, posted on social
media sites
Data Source: Primary, Secondary
Target audience was from different age groups and
genders
Sample Size: 110
Male,
66.40%
Female,
33.60%
Gender Classification
Male
Female
Less than 18
1%
18-25
77%
25-45
20%
45-60
2%
More than 60
0%
Age Group
Less than 18
18-25
25-45
45-60
More than 60
Yes, 96.40%
No, 3.60%
Social Media Usage
Yes
No
84.50%
29.10%
49.10%
29.10% 33.60%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Facebook Twitter Youtube Google+ Other
Social Media Sites
Strongly
Disagree, 4.50%
Disagree, 6.40%
Neither agree
nor disagree,
23.60%
Agree, 53.60%
Strongly Agree,
11.80%
Advantage of SNS Over
Traditional Media
Strongly Disagree
Disagree
Neither agree nor
disagree
Agree
Strongly Agree
Yes,
69.10%
No,
30.90%
Seeking Opinion of
SNS’s Friends
Yes
No
Getting user
review, 62.70% Offers from the
brands, 57.30%
More
Communication,
36
Update of
Product/Service,
50.90%
Benefit from SNS
Getting user review
Offers from the brands
More Communication
Update of
Product/Service
Strongly
Disagree,
5.50%
Disagree,
11.80%
Neither
Agree nor
disagree,
18.20%
Agree,
58.20%
Strongly
Agree, 6.40%
0%
10%
20%
30%
40%
50%
60%
70%
Strongly
Disagree
Disagree Neither
Agree nor
disagree
Agree Strongly
Agree
Influence of SNS in
purchasing Decision
Consistently,
5.50%
Usually, 30%
Often, 23.60%
Sometimes,
40.90% Seldom, 0%
How often people purchase
after reading Review
Consistently
Usually
Often
Sometimes
Seldom
Yes, 53.60%
No, 46.40%
Connectivity with
Brand/organization on
SNS
Yes
No
Conclusion More than 60% people agreed that social media influence
in their purchasing decision
Around 70% people seek opinion of SNS’s friends
More than 90% people are purchasing service/product
after reading review online
Recommendation
Proper use of social Media will definitely influence
people’s purchasing decision and convert it into
potential lead or sales of product