CIPRsm
“How Social Do You Want Your
PR?”Social Is Knowledge, Use It!
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
My six for 2013:1.Rise of the “Pro-sumer”2.Get your content mobile ready3.Use video in your comms4.Data can empower PR5.Skills for a new communications
world6.The End of PR 1.0!!
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
1. Rise of the “Pro-sumer”
Consumers are becoming more informed, more connected, more demanding, and less loyal (guilt-free disloyal).
Kym Penhall Managing Director Ipsos ASI Asia-Pacific
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
2. Mobile:
Who is she?
Mary Meeker –Formally,• MD of Morgan Stanley’s Global
Technology Research Team.
Now• Partner at Kleiner Perkins
Caufield & Byers VC
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
Mobile:We’ve arrived!
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
Mobile:• UK is the biggest user of data in
the world - Ofcom
• Biggest driver of mobile usage remains:– social networking (40%)– News and sports (30%)– Mobile shopping– Web browsing (16%)
• The rise of Phablets – Mix between Smartphone and Tablet (iPad mini, Nexus, Galaxy Note)
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
3. Video:• Mobile is big in Asia/Pacific
(74%), Middle East and The Gulf (72%), where people watch video on mobile at least once a month.
• Almost 40 percent (38% and 37%, respectively) say they do so at least once a day!!
• Average length of YouTube video is:– 5 minutes!!
• Use Video in your comms.
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
4. Data for PR:• Analytics experts
and data scientists are a must for PR
• Find patterns in your audience behaviour
• Learn from audiences
• GEEK IS THE NEW GOLD!
A visualization created by IBM of Wikipedia edits
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
5. Skills for a new communications landscape:– Planning – more important than ever before– Split and customise your stories by
communities – traditional, forums, networks, video, audio
– Change from a PR Team to a PR Newsroom – learn from journalism.
– Technically savvy Comms team with expert knowledge in video production, data analysis, coding (HTML5, CCS3, APIs), law
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk
Web: http://www.twofourseven.co.ukEmail: [email protected]
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Do get in touch with any questions you have.
