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HOW SMALL BUSINESSES
PLAY
BIG BOYS WITH THE
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Have An Integrated Marketing
Plan and Social
Strategy
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They Have SMART Business Goals They Can Measure and Tie Back To Their Overall Business Objectives
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THEY IDENTIFY AUDIENCES INFLUENCERS
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They Don’t
Waste Time on Social Networks That Don’t Positively Impact Their Bottom Line
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HELPFUL
They Solve Real Life
Problems For Their
Customers
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They Have A Carefully Thought Out Content Strategy
Content Strategy
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They Have Internal Evangelists and Brand Ambassadors
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They Can Mobilize Their Communities Into Action
• Buy • Click • Download • Donate • Share
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NURTURE
They Know How To
Their Communities
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They Understand The Value Social Media Plays In Their Marketing Strategy and Know It’s Not The End Game
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Social Media Is A
Relationship Builder