8/26/2015 @heinzmarketing
Matt HeinzPresident, Heinz Marketing Inc
[email protected] @heinzmarketing
How Sales Operations Can Double Your Sales Team's Productivity
8/26/2015 @heinzmarketing
Housekeeping• Copy of this deck• Offers for you• 10 minute brainstorm: “Your hardest problem”• Successful Selling• Modern Marketer’s Field Guide• Content Marketing Best Practice Guide• B2B Sales & Marketing Metrics Best Practices Guide
• Send me an email ([email protected]) or hand me a business card with what you want
8/26/2015 @heinzmarketing
A direct line to revenue growth
8/26/2015 @heinzmarketing
This doesn’t write checks!
8/26/2015 @heinzmarketing
1. Do the math (quantify what success looks like)
2. Create a clear customer profile
3. Map the sales and buying process
4. Plan to fire lots of bullets
Four steps to a better plan
8/26/2015 @heinzmarketing
People & problems, not products
8/26/2015 @heinzmarketing
1. Active CRM Ownership & Optimization
8/26/2015 @heinzmarketing
2. Tools Integration
8/26/2015 @heinzmarketing
3. Better reporting & dashboards
8/26/2015 @heinzmarketing
4. Process improvement
8/26/2015 @heinzmarketing
5. Best practice collection, inventory & sharing
8/26/2015 @heinzmarketing
6. Vendor filter, triage & selection
8/26/2015 @heinzmarketing
7. Comfortability with customers (directly)
8/26/2015 @heinzmarketing
8. Ownership of templates & collateral inventory, consistency, access
8/26/2015 @heinzmarketing
If you want more…