Download - How One Town Sells Used Goods
HOW ONE TOWN SELLS USED GOODS
A Study of Six Thrift/Consignment Stores
Six Stores: Eco Fash-thrift store Round Robin- consignment Encore-Consignment Discovery Shop-Non Profit supports
American Cancer Society Repete-consignment Estatements-”Luxury” consignment
From Scrappy to Snappy
Store Front- Attractive sign-Name- Eco I guess it means recycled, but deceptive as items are not made of environmentally sustainable materials.
Nice big windows that let in light Smells-YuckLighting- entry has fluorescents, inside is soft track lighting with
tacky overhead
ECO-FASH of Los Altos, First Impressions
Help-leaves you aloneQuality of items- cheap but in good conditionPictures on wall-unnattractive in bad framesColor of interior, pale peachGeneral impression of well organized, well worn, really second hand
clothes, furniture and items. Loads of shoes on rackClientele- adults. all ages, mostly female.
ECO-FASH of Los Altos/Inside
Sign hidden by ordinary clothes/Designer merchandise- huh?
Storefront is very very ugly, in an ugly building Clerks, very friendly and ask if you want help Dark inside. Merchandise crowded. Dingy Lighting, ugly lacy curtains
ENCORE- First Impression
Sections are interesting- back room with hats- almost vintage. Great handbags, actually designersCentral display is great old jewelry. Also commissioned
contemporary handmade jewelry.Whole section of fur stoles/50’s -Dresses, skirts, blouses, very
mundane, nothing contemporary.Very, very dark inside, little natural or artificial lightEverything stuffed in.
ENCORE- Inside
In ugly building, with uninteresting sign and font Big picture window storefront with sometimes dressy clothes on
mannequin Entrance in a hallway with vintage looking outfit on mannequin Vintage and handmade jewelry in cases at entrance Straight ahead, green tiled walls, the kind that have holes for
hangin things on.
Round Robin- First Impressions
Very strange looking sales clerk. Overly made up middle aged, not very friendly.
Slightly better selection of clothes, especially dressy clothes way overpricedBack room for sale items- stuff is really cheap and looks it. Dressing room unappealing.Some natural lighting, but ugly overhead fixturesWall, peach colored tiles with pegboard holes
Round Robin/ Inside
Immediate draw as it is for a charity, has charity’s logo Storefront has interesting older pieces of furniture, which causes
one to look in. Inside first thing is furniture and china. China is very high quality, second hand Limoge, etc. Nice art work for sale on walls.
Discovery Shop-American Cancer Society, first impressions
Has a pleasant open and bright feelingSmall selection of clothing for men and women. Very good quality. Sales people are volunteers, usually seniors. Nicely dressed and very
friendly.Clientele tends to be seniors. High quality not contempory furniture
Discovery Shop, Inside
Attractive store front- dark stained wood exteriorFront Window has pretty clothes on display and window treatmentsSmall, but cozy.Walk in to a sitting area, with upholstered furniture, with chandelier
above. Never seen anyone sit there though.Great shoe rack and shoes on display
REPETER, First Impressions
Contemporary women’s clothing items. Very good quality but not designer level.
Shoes, dresses, very stylish, contemporary. One sale clerk, probably owner, always scurrying around fixing
things up, doesn’t seem to pay attention to client as they walk in. Nice dressing room, with pretty velvet curtain Clientele, fairly hip. 30’s and up.
Repeter/Inside
The sign is in script to reflect eleganceHigh end jewelry, covered when store is closed.Nice clothing on mannequin in the window.Never have seen a customer in the store.Salesperson immediately comes out from back to say hello and
approaches you Salesperson nicely dressed.
Estatements- First Impressions
Big, nicely framed mirrors and other decorative touchesLots of natural light Beautiful expensive current clothingStore gets darker further back you go as it ism long and narrow Attractive lighting fixtures thoughStore all in white an black color
Estatements- Inside