Download - How marketing is like wooing a girl
![Page 1: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/1.jpg)
How new-age marketing is like wooing a girl
IGATE Sensitive
How new-age marketing mimics the steps for wooing a girl
![Page 2: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/2.jpg)
![Page 3: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/3.jpg)
Wooing• Purchase cycle, lead funnel• The potential of digital vs
traditional channels
![Page 4: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/4.jpg)
Disrupting the traditional cycleMarketing is the new central nervous system
![Page 5: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/5.jpg)
Epiphany marketing• Presenting a solution even before the need
exists – Demand gen vs lead generation. First phase of purchase cycle even before awareness or need cognition stage. Serendipitous discovery of solutions. Eg: protecting her from rain or traffic, t shirt maker writing a piece on the fashion trends or a marketing automation company talking about ‘3 sure shot ways to increase your funnel’
![Page 6: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/6.jpg)
In-bound MarketingEngagement magnets• A beacon to draw in your
prospects. Aggregation. Hubspot’s greatly written content pieces is irresistible.
• Magnets – an irresistible bribe offering a chunk of value
![Page 7: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/7.jpg)
Values• Break out of
sameness• Alignment with
customer values• Establishing higher
goals• Genuine
![Page 8: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/8.jpg)
Benefits and losses Context
• What does it mean to you• Contextual advertising, re-
targetting
![Page 9: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/9.jpg)
Hidden dangers
• Responses to the real or artificial barriers in their minds
![Page 10: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/10.jpg)
Coffee?• Action time• Ask them
![Page 11: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/11.jpg)
Brand engagement• Be available for brand immersion• Kill the competition
![Page 12: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/12.jpg)
“Knock, Knock.Who’s there?Opportunity.Don’t be silly - opportunityDoesn’t knock twice!”• Ringing the bell• Landing page visit
![Page 13: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/13.jpg)
Seal it• A qualified lead
![Page 14: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/14.jpg)
• Unmarketing• A Stand or differentiator• Sales cycle (20% transactional experience)• Idea/design significance • Logic vs magic• Reporting well
• Brand bite causes love marks
![Page 15: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/15.jpg)
•The power of 60,001•When Neo Cortex takes a back seat
![Page 16: How marketing is like wooing a girl](https://reader034.vdocuments.site/reader034/viewer/2022042722/589db62a1a28abf7288b4895/html5/thumbnails/16.jpg)
Touch Tomorrow