Download - How is Technology Shaping Our World
How technology is shaping our world?
a trend report(June 2010)
byOriol pascual
Contents
1. Media on the digital age
2. Creativity = entrepreneurship
3. The internet of things
4. Atoms are the new bits
1Media on
the digital age
Traditional media
• Unidirectional; Monologue• Costly to produce & distribute• Narrow content options - top hits only
Why?
Constrained by physics
Traditional media constrains
CONSTRAIN MEDIA
Bookshelf space Newspaper, book, magazines
CD, vinyl, tape
Time (24h/day) Television
Radio
New Media
• Bi Multidirectional; Conversation • Affordable to produce & distribute• It’s everywhere: home, work, mobile, ipod,
media center• It’s about niche content
The Long Tail of content
Cell phone = TV station
Impact of new media
• Empowerment of the individual
• Democratization
• Always online
• Digitalization = Free production & distribution
2Creativity =
entrepreneurship
Impact of creativity & entrepreneurship
• Everyone is a creative
• Today, it is easier to monetize creativity
• The world is the marketplace
3The internet of
things
Impact of internet of things
• Objects join the net
• Easier to monitor behavior patterns
• Personalized solutions
4Atoms are
the new bits
Impact of atoms are the new bits
• Free design tools competing with high-end ones
• Original designs are freely distributed, modified, & reproduced
• Every garage is a potential factory
Summarizing
How technology is shaping our world?
How is technology shaping our world?
• Empowering individuals to create & monetize
• It is all about niche markets & content
• Distributed economy rules!