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HowIgothere:UserExperienceResearch&Strategy
NancyFrishberg,Ph.D.Research+Strategy
forEnterprisingLinguistsOctober22,2016
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Academic Background in Linguistics
• A.B. with honors (1970)Linguistics, UC Berkeley
Senior thesis: Zinzendorf, transmission of family folklore
• M.A., Ph.D. (1976)Linguistics, UC San Diego
Dissertation: Aspects of Historical Change in American Sign Language
FromChapter3,SignsofLanguageKlima &Bellugi,etal.1979.HarvardUniversityPress
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First, a soft landing out of academia
1970 1973 19781975 1980
Theworld
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Timelineofemployers(post-academia)
1985 1992 2005 2007 2013 20151996 2000?
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Timelinewithemployersandjobtitles
1985 1992 2005 2007 2013 20151996 2000?
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HowdoyougetintoUserExperience?
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DiagramfromUXPA.org
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(Lean/Agile)ProductDevelopment
• Goals• Usability(removefriction)• Utility(usefulness)• Delight(desirable)
• Iterativecycles• Feedback
• Formative• Summative• Everythingin-between
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Diagramoftheiterativedesignandcritiqueprocess.Warfel,ToddZaki.2009.Prototyping:APractitioner’sGuide.NewYork:RosenfeldMedia.
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Currentassignment:CenterforCivicDesign“Assuringvoterintentthroughdesign”
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Impact: Electionofficialsadoptourrecommendations;lawschange;millionsofvotersuseourwork
Activities: Usabilitystudies,Documentdesign,Workshops,Training,Consultation
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Adviceforstudentsandothers
Whatyoutakewithyou• Yourabilitytoobservehumanbehaviorcarefully
• Yourabilitytofindpatternsincomplexormessydata
• Youranalyticknowledgeofoneormorelanguagesisapplicable,directlyorindirectly
• Yourappreciationforthedifferencebetweenspeechandwriting
Whatyoulearnintheworldofbusiness,non-profits,government• Youarepartofateam.
• Yourwritingandspeakingstyleadaptstobusinesssettings.
• Yourworkmayreachmillions,oftenwithoutdirectattribution.
• Youcanstillpublish,andmayreachwideraudiences.
• YoumayfindyourprofessionalhomeoutsideoftheLSA(aswellaswithinit).
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(Therearenostupidquestions.)
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NancyFrishberg,Ph.D.@[email protected]