Download - How do I build brand me?
How do I build brand me?
Léon Benjamin, December 2012
• The stats• The future of work• The vital few• What’s in it for me?
Why bother?
• My content• My profile• My tools
How to?• Types of benefits• Value of benefits
A bit of fun with profiles
• How do I build brand me?
@lfbenjamin #doorways2digital
How do I build brand me?
Léon Benjamin, December 2012
WHY BOTHER?
How do I build brand me?
Léon Benjamin, December 2012
• Keep up!“We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing.” - R. D. Laing (1989)
Sources: Thomas Fuller, 2007; “Knowledge Doubling Curve,” Buckminster Fuller, Activate Magazine Online, 2008
How do I build brand me?
Léon Benjamin, December 2012
• The future of work
“If you want to set something in motion on this planet, you need access to people you haven’t met. You need knowledge and information that is not yet at your disposal. You need ideas. You can always get them somewhere. From people.”
Martijn Aslander, Loyal Rebels
How do I build brand me?
Léon Benjamin, December 2012
Tap into friends' opinions and advice on music to buy, or
whom to date
Keep informed of what friends are doing and
thinking
Mobilize friends for events and causes
Tag videos and postings that friends should see, filtering
out the noise
Control what friends can see and know
about me
Tailor the platform with extensions and
applications
Introduce your friends to people you know with
similar interests
• What’s in it for me?
How do I build brand me?
Léon Benjamin, December 2012
Mobilize colleagues to implement change
Tag videos and postings that colleagues should see, filtering out the noise
Introduce your colleagues to people you know with similar
professional interests
Tap into colleagues' opinions and advice on processes and practices
Keep informed of what colleagues are doing
and thinking
Control what colleagues can see
and know about me
Tailor the platform with extensions and
applications
• What’s in it for me?
How do I build brand me?
Léon Benjamin, December 2012
• Social presence is the new CV
In Silicon Valley there is a trend to only hire people with a Klout score of over 50
Social media analytics companies are now listing customers with Klout scores.
What are the implications?
How do I build brand me?
Léon Benjamin, December 2012
• Companies are going ‘social inside’
How do I build brand me?
Léon Benjamin, December 2012
• Was Marx right after all?
200,000,000 blogs(and that’s only in English)
“The workers should
appropriate the means of production”
4 billion hours of videos viewed per month72 hours of video uploaded every minute)Almost 4,000,000 articles
560m page edits(10 languages)
1 billion profiles
2009: "Twitter" is the world’s most popular English word
150m members
500m accountsUK is 4th largest in usersLondon, Tokyo, Jakarta fastest growing (Tweets)Over 6,000 Tweets per second (as of 2011)
How do I build brand me?
Léon Benjamin, December 2012
• Immortality?
I am clicked on, therefore I am?
How do I build brand me?
Léon Benjamin, December 2012
HOW DO I?
How do I build brand me?
Léon Benjamin, December 2012
•Publish content openly•Receive feedback•Share knowledge•Learn from others
•Collaborate in communities
•Solve problems in groups•Co-create new products and services
•Find experts•Be found•Build networks•Find information
•Chat privately•Send/receive content privately
1-2-1 Messaging
Search & Connect
1-2-many publish
Many-to-many
publish
• The vital few
How do I build brand me?
Léon Benjamin, December 2012
• Everything starts with a profile
Who am I, really?
What do I do?
How do I build brand me?
Léon Benjamin, December 2012
• Everything starts with a profile
A quick tour of
How do I build brand me?
Léon Benjamin, December 2012
• Where does content come from?
• Your favourite web sites– Newspapers, magazines, entertainment, sports
• Email newsletters, news groups– Google news alerts
• Social media– Blogs, Facebook updates, Twitter, Youtube
• You!– Your local environment, creative thoughts
• We know more than we can tell
How do I build brand me?
Léon Benjamin, December 2012
• Collecting, bookmarking, tagging, publishing
How do I build brand me?
Léon Benjamin, December 2012
• Using Twitter
Which means you can recycle your content!
ATTENTION IS SCARCE
“If you are looking to get retweeted and nobody picks your tweet up within the first hour, chances are that nobody ever will”
The 1:9:90 rule always prevails You can buy followers on eBay
How do I build brand me?
Léon Benjamin, December 2012
• Bringing it all together– My blog
• Small pieces, loosely joined
How do I build brand me?
Léon Benjamin, December 2012
• Re-use is good
How do I build brand me?
Léon Benjamin, December 2012
SOME FUN WITH PROFILES
How do I build brand me?
Léon Benjamin, December 2012
• Finding people like me
How do I build brand me?
Léon Benjamin, December 2012
TASTY TIPS FROM THE SOCIAL FRONT
How do I build brand me?
Léon Benjamin, December 2012
How do I build brand me?
Léon Benjamin, December 2012
• Room for discussion?