Transcript
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How can market followers or nichers compete effectively ?
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It is done with smart niching
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By offering high value
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By charging premium price
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By achieving lower manufacturing cost
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By shaping strong corporate culture
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By setting strong vision
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Remember !!!
Follower in large market=leader in a small market
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local garments motifs
Niche product in export market
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Sameer Mathur
MBASkills.in
Indian institute of Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-2009
Madhusudan DahalNational Institute of Technology surat
intern