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Packaging, Labeling, Warranties And Guarantees
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PACKAGING
It include all the activities of designing and producing the container for a product.
Often known as fifth ’P’ of the marketing mix.
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PackagingAs MarketingTool
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They can act as “five-second commercials” and attract customer attention during self-service purchases.
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Convenience , appearance , dependability and prestige of better packaging can help in convincing customers to spend more.
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Packages contribute to the instant recognition of the company or brand.
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Unique or Innovative packaging can bring huge benefits to customers and profits to producers.
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PackagingObjectives
Identify the brand
Convey descriptive information
Facilitate product protection
Assist at-home storage
Aid product consumption
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Visual , dealer and consumer tests ensure that the packaging stands up under normal conditions.
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LABELING
Label is a simply attached tag or an elaborately designed graphic that is part of the package.
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A LABEL CAN
Help to identify the brand.
Grade the product
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A LABEL CAN
Describe the product.
Promote the product through graphics.
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Warranties
A warranty is a formal statements of expected product performance by the manufacturer.
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Guarantees
A Guarantee is an assurance that the product is of high quality and dependability.
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Extended warranties and specific guarantees can increase customer confidence and reliability on the product !!!
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Created by Niharika Gujela, Delhi Technological University, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com