Download - How Bradley Wiggins can improve your website
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Christopher WhalenSearch Marketing Executive
Torchbox
How Bradley Wiggins can improve your website
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Why is British Cycling so successful?
Photo by Dan Davison (Mostly Dans): http://flic.kr/p/cJcsKs. Some rights reserved (CC BY 2.0).
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Marginal gains
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Marginal gains
“The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together.”
Photo by Rob Evans (otbphoto): http://flic.kr/p/7NnuvU. Some rights reserved (CC BY-NC 2.0).
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Marginal gains
Cycling
›Clothing materials
›Cabling›Riding position
Websites
›Form layout›Font size›Call to action text
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Obama campaign 2007-8
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Which button won?
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Which button won?
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Media variants
Images
Videos
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The winning combination
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Obama campaign
›Improved sign-up rate by 40%
›10 million sign-ups›Original design would have got 7 million sign-ups
›$60 million extra donations
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Split testing tools
Google Analytics Content Experiments
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Split testing tools
Google Analytics Content Experiments
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@domeheid