Transcript
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Changing Brand’s IP for Good
Natalia KrasnodebskaShapeways Community Manager
People want to be involved in the things they buy
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Mass manufacturing does not deliver…
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..on our desire for Personal Products
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Why it’s important
Enabling original art since day 1
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…and some infringing too…
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Michael WeinbergPublicKnowledge.org
2#Along came a pony…
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Why open up your IP to fans?
• Invigorate your brand• Re-engage your fan base• Build passion and loyalty• Increase creativity• $$$
3D Printing is your key
People want to be involved in the things they buy
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So let them!
80 million media impressions
