Download - House of Eden Brand Manual
This book will serve as your guide on how to effectively use the visual elements of this wonderful new brand.
Read through this manual thouroughly and unlock the House of Eden’s full potential.
TAB
LE O
FC
ON
TEN
TS
Mission Vision
Brand
Positioning
Brand Architecture
Big Idea
Iconography
Typography
Color Palette
Color Specifications
Lock-ups
Stationary Sets
Forms
Brand Application
Touch Points
1
2
3
4
5
6
8
11
14
17
24
29
32
44
1
Vis
ion
Mis
sion
Vision
Mission
• To keep up with the excellent standards in the baking industry
• To stay ahead in the development of healthy baked products
• To keep up with the new trends in the industry while keeping the old tradition of taste and quality
• To provide affordable premium quality baked products to the market community
• To create delectable yet healthy baked products for specific need
• To promote products that bond the Filipino family in all occasions
HE
AD
ER
2
Brand
What’s with the brand?
House of Eden branched out from a community bakeshop in Roosevelt Avenue, the Roosevelt Bakeshop. The original bakeshop caters for the masses around the barangay.
3
Pos
itio
ning
For whom?
The House of Eden caters to the well-off families around the community.
HE
AD
ER
4
Brand
Architecture
How about the structure?
The House of Eden will be under the Roosevelt Bakeshop. All the profit and credit will still go to Roosevelt Bakeshop. House of Eden will merely be a sub-brand for a sub-market. House of Eden is just a new line of premium products for a certain sub-market.
5
Big
Idea
What’s the big picture?
Your family’s trusted bakeshop
HE
AD
ER
6
Iconograp
hyCinnamon roll, ensaymada top view of a cupcake, aroma or anything else that you might think of, this icon only leads to one thing. THE BAKESHOP. The spiral is also a subtle inscription of the letter ‘e’.
7
Icon
ogra
phy
Cinnamon Roll
Lechon Bread
Cookies Donuts
Cupcakes
Ensaymada
8
Typog
raphy
Gotham Rounded is the sole typeface of the brand. Since this font is versatile and has many weights and options.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^
Aa
9
Typ
ogra
phy
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^
Aa
Gotham will only be used for web applications.
The font used for the main logo is a specially edited version of Gotham Rounded Bold.
10
ERR
OR
!Typ
ograp
hy
houseofedenNever use vertical text.
Never stretch in any way horizontally.
Never stretch in any way vertically.
Never use any other font.
House of Eden
11
Col
or P
alet
te
CMYK 0 | 50 | 97 | 0RGB243 | 146 | 0HEX#F39200
CYMK 62 | 70 | 69 | 87RGB34 | 21 | 12HEX#22150C
12
Color Palette
Any of the two colors can be used for text. Just make sure that the color is in contrast with the background.
13
ERR
OR
! Col
or
Pale
tte
Never use any other color, specially for the logo.
Gradients are nice, but not for this logo.
14
Color
Specifi
cations
Full color
15
Col
orSp
ecifi
cati
ons
One color
16
ERR
OR
! Color
Specifi
cations
Never use the same color for the logo and the text.
Never use black text for full color logos.
Never use black background for full color logos.
17
Lock
-up
s
Horizontal
x
The distance between the logo and the text should be the x-height of the text.
The height of the text should be 40% of the logo’s height.
18
Lock-ups
The logo should measure at least 1 inch in width.
The logo should have a minimum free space measuring the x-height.
x
x
x
x
19
Lock
-up
s
Vertical
The distance between the logo and the text’s x-height is the x-height.
The height of the text should be 20% of the logo’s height.
x
20
Lock-ups
The logo should measure at least 1 inch in width.
The logo should have a minimum free space measuring the x-height.
xx
x
x
21
Tag
line
“By Roosevelt Bakeshop”
by Roosevelt Bakeshop
The logo with the tagline will only be used for external promotions and documents.
Roosevelt Bakeshop’s
22
Placem
ents
The logo placement must always be either on the extreme right or left.
23
Pla
cem
ents
The logo placement must always be at the center of the product packaging.
24
Stationary Sets
Letter Head
25
Stat
iona
ry S
ets
Business Cards
by Roosevelt Bakeshop
103 Roosevelt Avenue, Quezon City(02) 371 - 5425
2 in.
3.2 in.
26
Stationary Setsby Roosevelt Bakeshop103 Roosevelt Avenue, Quezon City(02) 371 - 5423
Envelopes
27
Stat
iona
ry S
ets
Folder
28
Stationary Sets
Notepad & CD design
29
Form
s
Sales Invoice
30
Forms
Purchase Order Form
31
Form
s
Shipping Order Form
32
Ap
plications:
Brochure
Folding & Construction
6 in
18 in
33
Ap
plic
atio
ns:
Bro
chur
e
Grid
Margins: 0.6 inches on all sidesLeading: 14.4 ptFont: Gotham RoundedFont Size: 12 pt The grid system for the brochure is constructed in a way that only one large element must be inside one section. All other elements can be placed by the intersections of the grid.
34
Ap
plication:
Brochure
Sample
Inside
Back
35
Ap
plic
atio
n:B
roch
ure
Front
36
Ap
plication:
Flyer
8.5 in x 5.5 in
37
Ap
plic
atio
n:B
rand
Pos
ters
12 in x 17 in
38
Ap
plication:
Brand
Posters
39
Ap
plic
atio
n:B
rand
Pos
ters
40
Ap
plication:
Prod
uct Posters
41
Ap
plic
atio
n:P
rod
uct
Pos
ters
42
Ap
plication:
Prod
uct Posters
43
Ap
plic
atio
n:
Pre
sent
atio
ns
Grid, Cover, Body
44
Touchpoints
LOADING...
Website
Home page
45
Touc
hpoi
nts
The three icons below will show their respective categories
46
Touchpoints
Packaging
Box of a dozen
Tapeless packaging with logo sticked on top
47
Touc
hpoi
nts
Store Design
This will the store’s center piece for the background.
Pan de sal EnsaymadaPan de cocoKabayanSpanish BreadBunsTasty BreadDonutsCasavaEgg pieEmpanada
2 1275152020851015
Pan de sal EnsaymadaPan de cocoKabayanSpanish BreadBunsTasty BreadDonutsCasavaEgg pieEmpanada
2 1275152020851015
48
Touchpoints
Pan de sal EnsaymadaPan de cocoKabayanSpanish BreadBunsTasty BreadDonutsCasavaEgg pieEmpanada
2 1275152020851015
Interior Menu
Pan de sal EnsaymadaPan de cocoKabayanSpanish BreadBunsTasty BreadDonutsCasavaEgg pieEmpanada
2 1275152020851015
49
Touc
hpoi
nts
Uniform
50
Touchp
oints
51
Touc
hpo
ints
Merchandise
52
Touchpoints
53
Touc
hpoi
ntsm
THE NEWEST LINE OF BREAD FROM ROOSEVELT BAKESHOP
Tarpauline
54
Stall Design
Touchpoints
55
Touc
hpoi
nts
Display Shelf
With all the stuff that this book showed you, you can now play with the brand’s visual elements.
Just remember, when in doubt, ask the designer.
House of Edenby Roosevelt Bakeshop
103 Roosevelt Avenue, Quezon City(02) 371 - 5425