Winning the Platform Talent Wars
Peter C. Evans, PhDPrincipalInnovation and Enterprise Solutions
Sandbox ATL
February 28, 2017
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Shifting landscape
Time
The Invisible HandRise of enterprises,
specialization, double-entry
book-keeping; financial
accounting
17th-18th Century
The Digital HandLow cost computing, storage,
mobile, and rise of new platform
business models
Today
The Visible HandModern industrial multidivisional
enterprise; Trusts and Large public
corporations; Professional managers
19th- 20th Century
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Forces arising from the “Digital Hand”
Firm
Age of
Networks
Mesh networks
linking physical,
digital and
socialAge of
Data
Surge in availability data and tools that
can manage and analyze data
Age of
Platforms
New business models that leverage networks and
intelligence
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Rise of platform companies
Sources: Company websites and Thomson Reuters, 2017
200 countries
200 countries
200 countries 1.65 billion users each month
762 million users each month
58 countries 100 million members$8 billion
90 countries 443 million members$256 billion
$256 billion
$394 billion
$580 billion
190 countries$30 billion 2 million listings world-wide
2.2 billion users across platforms
Platform Market Cap Q1 2016 Operations Estimated user-base
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Global landscape—platform hubs
Source: P. Evans, Global Platform Survey Database, CGE, 2016.
Cities with 4 or more large platform companies
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How platforms create value
Platform
Innovation
Software
developers MatchingSupply +
Demand
Interaction
Ecosystem
Expanding value through matching, interaction and innovation
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Platform Author Network
Source: Peter Evans, Platform Literature Database, CGE, 2016,
with visualization enabled by the team at Quid.
Based on articles from 2000-2014. Authors are included if they
have six are more co-authors. Nodes sized by citation count.
Rochet, Jean-Charles
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New rules for strategy
Ecosystem value
External interaction
Resource orchestration Focus on resource control
Focus on internal optimization
Focus on product value
Platform strategyConventional corporate strategy
Source: Marshall W. Van Alstyne, Geoffrey G. Parker and Sangeet Paul Choudary, “Pipelines, Platforms, and the New Rules of Strategy, Harvard Business Review,
April 2016.
Rise of platforms requires a shift in corporate strategy
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Developer adoption key to platform successPlatforms must attract developers or they will fail
Traditional platforms “Big Tech” platforms Industry platforms
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Citi Launches API Developer Portal to Enable Open Banking
Source: Citi Launches Global API Developer Portal to Enable Open Banking, Business Wire, November 10, 2016
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Motivations for choosing a platform
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Building networks … North America developer conferences
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Top North American developer conferences
San Francisco
Los Vegas
Source: Tech and Software Conference Guide, TechBeacon, 2016
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How to attract developers globally?
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Over 21 million developers globally
12 million involved in mobile app development
5.4 million developing in a cloud environmentSource: Evans Data Corp. 2016
13
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Alternative approaches to attracting talent?
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Global platform survey publications
More on twitter @pevans_c
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Peter C. Evans, PhD
PrincipalInnovation and Enterprise Solutions
KPMG LLP
Tel +1 404 222 3474
Cell +1 914 282 8034
© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S.
member firm of the KPMG network of independent member firms affiliated
with KPMG International Cooperative (“KPMG International”), a Swiss entity.
All rights reserved.
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