Download - Honey popcorn
Name ID
Rakesh Tripathi 132200073
MD. Mahatab Molla 132200074
Md. Helal Uddin 132200075
Group Members
Table of content
Procedure Uniqueness Market Position Buyers and target group Perceived Value Challenges Product specifies Implementing the plan Swat
OUR UNIQUENESSNew taste
Innovative product
Made with hygienic ingredients
Zero Preservative
Low price
Available in consumers reach
Position in the market
Product is not available in the
market
Our brand is unfamiliar to
people
So we are in 3rd position.
Challenges
Make awareness
Fluctuation in price
Product maximizatio
n
Maintain ProductGuidelines
Affordable for rural
customer
belief of the consumer
Billboards, advertisement,
boards
TV and FM radio advertisement Attractive offers
Implementing the planPhase
1
Swat…..Our Strengths
Own land for production
Reasonable price
Unique test
Our Weaknesses
Having no patronize on behalf of government
Lack of technical skill
Inexperienced people
To Be Continued
Swat…..Our Opportunities
New business idea in Bangladesh
Attract consumers by new taste
There are less competition
Our Threats
Unawareness of the consumer by new taste
Natural calamities
Competition may arrive
Successfully Complete