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The Surfboard Shed
Felipe Guimaraes Macedo
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Background
• The Surfboard Shed is a company focused in finding the perfect surfboard for your needs. From small boards to long boards we work with various brands and prices to fulfill your needs and budget.
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Solution to Offer
• There is a key feature when you are about to choose a board, that’s the surfboard volume. The volume will tell you what’s the perfect flotation in liters according to your ability, fitness level and weight. The company Lost Surfboards developed a surfboard volume calculator which can be accessed on the link below.
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Marketing Strategy
• The Surfboard Shed will have a Facebook and Instagram profile so people can get to know the company’s products.
• The strategy is to raffle a surfboard to each person that likes the company’s page on Facebook and follow the Instagram profile, and also tag 5 friends to do it the same.
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Target Market
• The company will be focused in the Australian market, from surfers of any gender in the age between 2 to 60 years old.
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Financial Opportunities
• According to the website Coastal Watch, The Sweeney Report indicates there are two and a half million surfers in Australia.
http://www.coastalwatch.com/surfing/7745/andrew-stark-the-man-who-runs-surfing-australia