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Health EducationTobacco/Nicotine
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PreTest: Effects of Smoking
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PreTest: Effects of Smoking
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The Effects…pre-test…th Hour
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PreTest: Effects of Smoking
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Effects of smoking on the body. (review/pretest)Identify the causes of COPD.
Differentiate between emphysema & bronchitis.“Quick Facts That Count”How many chemicals are in tobacco smoke?What is ETS?
Identify the effects of ‘passive smoking’ or second-hand smoke.
How do tobacco warnings differ in Canada?
The Least You Need to Know:
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Smoking is the leading cause of preventable death
Cigarettes cause one in five deaths in the US
Cigarettes kill one in three beginning smokers (3000 a day); this is half of continuing smokers
89% of adult daily smokers tried their first cigarette before age 18.
The Stats
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There are more than 4,000 chemicals n tobacco smoke…. The chemicals are fine.(several are known Carcinogens=Cancer Causing these are harmful.)
nicotine is the primary one that acts on the brain, altering people's moods, appetites, and alertness in ways they find pleasant and beneficial.
Why Do People Smoke?
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"There is little doubt that if it were not for the nicotine in tobacco smoke, people would be little more inclined to smoke than they are to blow bubbles or to light sparklers.“
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Users also say nicotine helps:Maintain concentrationReduce anxietyRelieve pain Dampen their appetites
Benefits of Nicotine…?
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http://www.youtube.com/watch?v=seqIyXvmvhY
Tar Jar!
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AFTER
This is your lung…this is your lung on…
BEFORE
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Normal Lung
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Lung Cancer
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Emphysema
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Internal Comparison- Tar
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Unhealthy vs. Healthy Lung
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External Comparison- Tar
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C O P DHRONIC
BSTRUCTIVE
ULMONARY
ISEASE
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COPD is the fourth leading cause of death in America
This is the fourth consecutive year in which women have exceeded men in the number of deaths attributable to COPD.
Smoking is the primary risk factor for COPD.
Approximately 80 to 90 percent of COPD deaths are caused by smoking.
COPD Statistics
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A little lung basics…
Normally these air sacs expand when breathing in, and
deflate when breathing air out.
From these tiny spaces (alveoli)
oxygen enters the blood when air is breathed in, and
waste gas (carbon dioxide) is removed from the lungs by
breathing out.
DEMO on Lung Functioning
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A Little Visual Assistance….
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What your dog is doing when you’re not looking…
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Emphysema In emphysema there is permanent
destruction of the alveoli or tiny elastic air sacs of the lung. There is also narrowing of the smallest air passages of the lungs or bronchioles, which restricts airflow from the lungs.
Chronic Bronchitis It is basically an inflammation of
the lining of the bronchial tubes which connect the windpipe with the lungs. As a result, air flow to and from the lungs is restricted and a heavy mucus or phlegm is coughed up. Chronic bronchitis may also involve a narrowing of the large and small airways making it more difficult to move air in and out of the lungs.
Chronic Obstructive Pulmonary Disease (COPD):Emphysema and Bronchitis
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Cigarettes contain more than 4000 chemical compounds and at least 400 toxic substances.
While the smoker is inhaling, a cigarette burns at 700 degrees Celsius at the tip and around 60 degrees in the core.
This heat breaks down the tobacco to produce various poisons. As a cigarette burns, the residues are concentrated towards the butt.
Hot stuff &
battery acid…
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They add licorice and cocoa, which sound innocent, except when you burn them they act as bronchodilators -- which makes you inhale more smoke so the nicotine gets further into your body.
Tobacco companies put ammonia in cigarettes which makes your brain absorb more nicotine than it normally would.
In Case Nicotine Wasn’t Enough…
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The product they sell kills more people than AIDS, murder, suicide, fires, alcohol and all illegal drugs COMBINED.
Smokers are admitted to hospitals twice as often as nonsmokers.
Smoking is responsible for 87% of the lung cancer deaths in the United States
89% of smokers start before the age of 18
Quick Facts That Count
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So it’s safe to say people know that smoking is detrimental to their
health!-why do 3,000 still start
everyday?
Does Knowledge = Behavior The missing link?
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"Veni. Vidi.
Vici.”
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They spent over $8 billion on advertising in 2004. That’s 14 times the money Nike made that year.
Look at your watch. In the next hour, the tobacco industry will spend nearly $1 million on advertising.
Do Kids Even Have a Chance?
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Do you think this
would make an impact
here in the U.S. in how people view smoking?
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Examples of Canadian Warnings
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"It’s a well-known fact that teen-agers like sweet products. Honey might be considered.” - 1972 Brown AND Williamson (Newports) marketing report
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"Realistically, if our company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion this will require new brands tailored to the youth market.”
"Comic strip type copy might get a much higher readership among younger people than any other type of copy.”
“The base of our business is the high school student...It is the ‘in’ brand to smoke if you want to be one of the group.”
- 1973 RJ Reynolds (Camels) memo
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Of kids who smoke, 86% smoke the three most heavily advertised brands. The majority of adult smokers don’t smoke those brands
Of all people who have ever tried a cigarette, 88% tried by age 18.
Every day, the tobacco companies get about 3,000 new customers -- kids.
Advertising Dollars at Work
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Addiction: Successes and TragediesAddiction Graded DiscussionFinish TobaccoMarijuana
Venn Diagram Due Start Alcohol?Drug Fair
Wednesday
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Do you think this
would make an impact
here in the U.S. in how people view smoking?
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Examples of Canadian Warnings
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Personal TestimonyProduct ComparisonRomantic/Sex AppealPleasure AppealMaturity/Sophistication AppealBandwagon EffectRelaxation Appeal
Identifying Advertising Techniques
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Exposure to environmental tobacco smoke (ETS) is responsible for approximately 3,000 lung cancer deaths per year among nonsmokers (~40K Deaths total a year)
If both a child's parents smoke, it is the equivalent of the child actively smoking between 60 and 150 cigarettes per year.
After the first month of life, infants of parents who smoke have higher mortality rates through the first year of life
But I Don’t Smoke!
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What Can Chewing Tobacco Do to Me?Bad breath and yellowish-brown stains on
your teethMouth sores (about 70% of spit tobacco
users)Cracking and bleeding lips and gums Receding gums, eventually make your teeth
fall out Increased heart rate, high blood pressure,
and irregular heartbeats, all leading to a greater risk of heart attacks and brain damage (from a stroke)
Cancer
Chewing Tobacco: Not a Safe Alternative
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Tobacco companies know that nicotine changes your brain so, eventually, your brain can’t function normally without it.
Tobacco companies know that 70% of smokers want to quit but can’t.
They also know that of the ones who try to quit only about 3% succeed.
Once You Start You’re …
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~Mark Twain
“To cease smoking is the easiest thing I ever did. I ought to know, I’ve done it a thousand times.”
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Did you know nicotine was addictive?
“Big Tobacco” testified in 1994 Congressional hearings that nicotine was not addictive.
Shocking…
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Transdermal patchesInhalersNicotine GumHypnosis“Cold turkey”Zyban*Transtheoretical Model
The Question is Are You Ready to Quit?