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STAND TOGETHERMessaging to Support Muslims and Refugees in
Challenging Times
September 8, 2016
The Welcoming Refugees Project is supported by the
Office of Refugee Resettlement (ORR/ACF/DHHS)
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Agenda
• Setting the ContextRachel Peric, Welcoming America
• An Overview of the Stand Together: Messaging to Support Refugees and Muslims in Challenging Times Toolkit
Amanda Cooper, Lightbox Collaborative
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Session Objectives
By the end of this webinar, participants will:
• understand the importance of communications in welcoming Muslims and refugees during challenging times
• understand core messaging strategies on this issue
• have ideas of how to apply the strategies in a local context
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CONTEXTAll of us might wish at times that we lived in a more tranquil world, but we don't. And if our times are difficult and perplexing, so are they challenging and filled with opportunity. - Robert F. Kennedy, Jr.
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You don’t have to be popular now
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…to be on the right side of history.
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Welcoming is the Way
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OPPORTUNITIES
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“This Is Wholesome”
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CHALLENGES
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We fight FEAR with FACTS
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Don’t Reinforce
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Replace
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TOOLKITWhat’s in there?
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AUDIENCE
• Reach out to the “moveable middle”
• Get to know your audience deeply to be able to message to them directly
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MESSAGES: Themes that Work
Now is the time to commit to deeper welcoming
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People of all faiths stand together
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United in Compassion for All
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STORIES
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STORIES: Show, Don’t Tell
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TOUGH QUESTIONS
• How to prepare
• Scripts to build off of and practice from
• Tools for getting to know your audience and evaluating the conversation
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STAND TOGETHER: The Toolkit
• Audiences
• Winning Messages
• The Power of Stories
• Tough Questions
• Choose Words Carefully
• Appendix/Resources
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Webinar Part 2:
Community-Based Practices to Strengthen Relations & Counter Backlash
Monday, September 19
1:00 Eastern/ 10:00 Pacific
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Welcoming Week – Sept. 16-25
Kentucky Refugee MinistriesSoccer Without Borders
welcomingweek.org
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Welcoming Refugees Forum
You will have the opportunity to:
• Engage in special discussions before and after webinars
• Have direct access to Welcoming America staff
• Get early peeks at new resources
• Share successes and challenges in welcoming with each other
http://bit.ly/wrforum
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QUESTIONS?
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KEEP UP WITH WELCOMING AMERICA
WelcomingAmerica.org
Like us on Facebook
facebook.com/WelcomingAmerica
Follow us on Twitter
@WelcomingUSA
Subscribe to our YouTube Channel
youtube.com/WelcomingAmerica
Connect with us on LinkedIn
linkedin.com/company/welcoming-america