Download - Happy Tom executive summary
COMPANY OVERVIEW
EXECUTIVE SUMMARY
Happy Tom is subscription pet food delivery service based on health nutrition. It gives customers: diet composition, vet advice, delivery 24h, discounts & gifts.
PROBLEM
- Undernutrition, overeating; - Healthy food choice; - Inconvenience of carrying food packets.
SOLUTION
- Individual diet composition; - Providing with healthy pet food; - 24/7 delivery to your doorstep.
MARKET SIZE
USA - $22 bln. European countries – $18 bln.
REVENUE MODEL
Revenue stream – monthly subscription fee. Average price - $60;
EXPANSION STRATEGY
Attractive referral program; Kick off in Poland and Ukraine (Oct 2014); Expand to USA & EU (2015-2016);
COMPETITORS
USA – petco.com (without diet composition)
USA – peflow.com (without diet composition)
USA – wag.com (without diet composition)
USA – chewy.com (without diet composition)
EU – zooplus.com (without diet composition)
Sergey Shukailo
[email protected] +38 (050) 477-93-69
Victor Nikonets [email protected]
+38 (067) 549-73-44
TEAM
CONTACTS
FUNDRAISING
$43K from VC Imperious Group;
Vet Olga Zhabchyk 5 years practical vet experience
CMO Julia Kopko 2 years of experience in marketing, customer support
CTO Zheka Petrikey 3 years of experience in PHP-developing
COO Sergey Shukailo 8 years of experience in Finance, PM, Controlling, HR
CEO Victor Nikonets 8 years of experience in Sales, Marketing, Operating activity
