Haier Haier CorporationCorporation

Broden PorterBroden PorterChase CarsonChase CarsonChunmei QianChunmei QianMingzhi ZouMingzhi Zou

OutlineOutline

Introduction and History-Introduction and History-MingzhiMingzhi

Industry Analysis-Industry Analysis-BrodenBroden

SWOT-SWOT-ChaseChase

Competitor Analysis-Competitor Analysis-ChunmeiChunmei

Global Expansion-Global Expansion-MingzhiMingzhi, , Chase, Chase, ChunmeiChunmei

Recommendations-Recommendations-BrodenBroden

Conclusion-Conclusion-ChunmeiChunmei

CommercialCommercial

Haier CommercialHaier Commercial

IntroductionIntroduction

IntroductionIntroduction World’s fourth White-Goods World’s fourth White-Goods

ManufacturerManufacturer 100 billion RMB Scale Multinational 100 billion RMB Scale Multinational

ConglomeratesConglomerates Innovation Practice Innovation Practice

HistoryHistory

Established 1920sEstablished 1920s 1980s Problem1980s Problem 1984 German’s Production Technology 1984 German’s Production Technology Developing ProcessDeveloping Process

1984-1991 Brand Strategy1984-1991 Brand Strategy

1992-1998 Diversification Strategy1992-1998 Diversification Strategy

1998- Now International Strategy1998- Now International Strategy

Company SWOT AnalysisCompany SWOT Analysis

StrengthsStrengths Leading manufacture of appliancesLeading manufacture of appliances Global availabilityGlobal availability Setting the StandardSetting the Standard

Company SWOT AnalysisCompany SWOT Analysis

Weaknesses Weaknesses MarketingMarketing

Company SWOT AnalysisCompany SWOT Analysis

Opportunities Opportunities ExpansionExpansion Technology advancementTechnology advancement

Haier CommercialHaier Commercial

Company SWOT AnalysisCompany SWOT Analysis

Threats Threats CompetitionCompetition Global Expansion Global Expansion

Industry AnalysisIndustry Analysis

Leader in white goodsLeader in white goods New technologyNew technology EnvironmentalEnvironmental Setting the standardSetting the standard RFID-Radio-frequency identificationRFID-Radio-frequency identification

Competitor AnalysisCompetitor Analysis

ElectroluxElectrolux General ElectricGeneral Electric WhirlpoolWhirlpool

ElectroluxElectrolux

Two major productsTwo major products Consumer durablesConsumer durables Professional ProductsProfessional Products

General ElectricGeneral Electric

Three parts of business:Three parts of business:

-Appliance division-Appliance division

-Lighting division-Lighting division

-Industrial division-Industrial division Electronic distribution systemElectronic distribution system

WhirlpoolWhirlpool

Corporation PolicyCorporation Policy

-respect, integrity, diversity, -respect, integrity, diversity, teamwork and spirit of winningteamwork and spirit of winning

TechnologyTechnology

- online shopping- online shopping

Global distribution of Global distribution of productsproducts

Southeast AsiaSoutheast Asia

North AmericaNorth America

EuropeEurope

Haier in Southeast AsiaHaier in Southeast Asia

JapanJapan PhilippinesPhilippines VietnamVietnam BangladeshBangladesh MalaysiaMalaysia 5-year five factories - 5 big 5-year five factories - 5 big

markets markets

Haier in North American Haier in North American

In 1999, Haier moved to AmericaIn 1999, Haier moved to America

Haier has 60% Market share in Haier has 60% Market share in AmericaAmerica

In 2002, 200 million in salesIn 2002, 200 million in sales

Haier in EuropeHaier in Europe

Established its business in Europe Established its business in Europe since 1995since 1995

Good business strategyGood business strategy

-cooperate with other retailers-cooperate with other retailers

-unique design-unique design

-good customer services-good customer services

RecommendationsRecommendations

Short TermShort Term ServiceService New ProductsNew Products

RecommendationsRecommendations

Long TermLong Term Online ShoppingOnline Shopping Retail Market in AfricaRetail Market in Africa Brand RecognitionBrand Recognition

ConclusionConclusion