Download - Hacking YouTube Advertising By Jake Larsen
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VideoPower.org
@JakeLarsen7
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If You Had Your Own SuperBowl Commercial, What Would You Say?
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$4 Million for a 30 Second
Spot
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ATTENTION = $$$
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40 SuperBowls Happen Every Day on YouTube!
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How to
Turn Views into Customers ● Guaranteed Exposure with Video &
YouTube ● The Hack - almost FREE Targeted
Traffic ● Videos that get Attention, Traffic &
Sales ● Case Study: Turn $1 into $7
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Problem
Opportunity
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Going “Viral” is NOT a Strategy
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Consistent Formula That Works
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53x More Likely to Appear on the First Page of Google
WHY VIDEO?
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43x Higher CTR Than Text
WHY VIDEO?
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When People Watch Video...
Spend
More More Often
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Avg. Order Value Videos: $376 Site Avg: $227
Conversion Rate Videos: 2.35% Site Avg: 1.28%
eCommerce Data YouTube Videos
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+
TrueView Advertising
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In-Display
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In-Stream
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Targeted Audience
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Demographics Age & Gender
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Interest Of Person
Topics Content of Page
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Keywords
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ReMarketing: Channel or Site
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Placements: Channel, Video or Sites
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the
HACK
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How Much? CPC CPV
2₵ - 23₵
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What’s a View? Viewer Reaches 30 Seconds or
Half the Ad
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If You Click the Ad
It pauses the video & you are taken straight to the landing page
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What if... The Viewer Clicks the Ad Before 30
Seconds?
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Do You Realize What This Means?
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FREE TARGETED
TRAFFIC { GAURANTEED }
* almost
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HOW Do You
Make Videos that Move People?
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GRAB ATTENTI
ON in 5 Seconds
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SHOW VALUE
Why? W.I.I.F.M.?
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CALL TO ACTION Build the Video Around the Click.
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Effective Video Ad Formula
1. Grab Attention in 5 Seconds 2. Identify Viewer / Value 3. Get Them to Click before 30 sec.
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Case Study
How to
Turn $1 into $7
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Ad Spend
Cost / Conv.
Conversions
Revenue
TRUEVIEW
ROI
Before
Month 1
Month 2
Month 4
$30,834
$39,505
$334
26
$8,671
$62,513
$73,164
$47
226
$10,622
-$9,977
$1,965
$1,824
6
$10,942
-$4,809
$0
-
0
$4,809
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Why? What? How?
Applied Video Ad Formula
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Why? What? How?
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YouTube Advertising Where You Are
Where You Want
to Be
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Grow a Pear
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AdvertisingOnYouTube.com/SMX