Download - Gyaru mama!
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GAL MAMAS
Five Find-Outers
Albert 10bm904jAsami Toshida 08bn085h
Charlie Allard 10bn933lMayu Kubomura 08bn043j
Thérèse Vu Xuan 10km905c
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• Background• Trends• Communities• Markets• Conclusion
Agenda
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“The Gal Style” in Japan–1990s~– “Loose socks”–Mini-skirts on school costumes–Heavy makeup–Colored hair
Background
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“The Gals” grow up……–1990s: 15~18 years old–2000s: 25~28 years old– Increasing female workers–Passion for fashion
GAL MAMAS
Background
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-A charismatic Gal Mama– Long eyelash–Nail arts–Gorgeous fashion–Hair style
Momo-Eri
Trends
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Trends
NozomiTsuji
SaekoDarvish
TsubasaMasuwaka
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Japan Gal Mama Association– Spreading the “Gal Mama Culture”– Sharing the problems among Gal Mamas–Running Shops for Gal Mamas–Market expansion of Gal Mama fashion
Groups
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“Meets” –Getting together at cafés, parks
and shopping centre
– Sharing information with other Gal Mamas
Groups
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Gal Mamas as Consumers -Spend more money on fashion, leisure
than Non-Gal Mamas
-Market size: 300000 People -Income: less than \3,000,000
Markets
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Remarkable market - Word of mouth (Having a strong sense of togetherness) - Draw media attention
Many firms are interested in this market→Example of Ajinomoto company http://www.youtube.com/watch?v=O5isE4F6zu8
Markets
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Magazines–180,000 sales/month– “Mama-Mo”
( Mama-models )– Street fashion photos
Markets
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Online shops–5,000,000PV/day–1,900,000 active users– \4,560,000,000 sales/ year–Cheap, and gorgeous products
Markets
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Goods produced by the charismatic Gal Mamas–Matching outfits
Markets
–High heel slippers
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ConclusionGal Mama Market–An attractive market which is growing fast–The target segment includes the kids–Key points: Mobile phone service
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References
– Asahi Newspaperhttp://www.asahi.com/national/update/0925/TKY201009250155.html
– Nikkei MJ 2010,9,1– Japan Gal Mama Association HP
http://galmama.jp/– I love Mama
http://www.lovemama.net/– Japan Shop
http://www.shopbiz.jp/js/news/65939.html– RBB Today
http://www.rbbtoday.com/article/2010/04/08/66950.html– Japan Times
Kaho Shimizu, 2006, ‘For entrepreneur, 21, being a ‘gal’ is pure fashion, not fringe’, 22 November, retrieved 4 January, Newspaper Source Plus
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Thanks for listening