Download - Gujarat Co-operativeM ilk Marketing
Gujarat Co-operative Milk MarketingFederation Limited, Anand 388 001.
MilkThe inspiration behind a revolution.
An aerial view of the AmulFed Dairy, Gandhinagar (Gujarat) – Asia’s largest dairy complex. The processing capacity of AmulFed dairy is being enhanced from 3.5 million litres to 5 million litres per day. The total milk handling capacity of all cooperative dairies of Gujarat is 35 million litres per day.
GCMMF: India’s Largest Food Product OrganisationMilk, milk powder, health beverages, butter, ghee, cheese,
pizza cheese, paneer, ice cream, chocolates, butter milk,
curd, traditional Indian sweets, etc, etc… the Gujarat
Cooperative Milk Marketing Federation Ltd (GCMMF)
is India’s largest food product organisation with an
annual turnover of US$ 4.5 billion (2017-18). It is the
apex organisation of the Dairy Cooperatives of Gujarat,
popularly known as ‘AMUL’. Its daily milk procurement
is as much as 18 million litres per day from 18,554 village
milk cooperative societies, 18 member unions covering
33 districts of Gujarat, and 3.6 million milk producer-
members.
GCMMF’s success has not only been emulated in India
but serves as a model for rest of the world. The exclusive
marketing organisation of ‘Amul’ and ‘Sagar’ branded
products, it operates through 62 Sales Offices, and a dealer
network of 10,000 dealers and 1 million retailers – one of
the largest such networks in India.
Seeking to provide remunerative returns to the farmers
as well as serve consumers’ interest by supplying quality
products which are good value for money, the Amul brand
is not only a product, but also a movement. You might say it
represents the economic freedom of farmers, giving them
the courage... to toil... to hope... to dream...
MEMBER PRODUCERS
VILLAGE DAIRY COOPERATIVE SOCIETIES
The Amul ModelEstablished in 1946, the Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
The model ensures an establishment of a direct linkage between milk producers and consumers by eliminating middlemen. The milk producers (farmers) control procurement, processing, and marketing. The business is managed by a professional management team.
Our Member Unions 1. Kaira District Cooperative Milk Producers’ Union Ltd, Anand
2. Mehsana District Cooperative Milk Producers’ Union Ltd, Mehsana
3. Sabarkantha District Cooperative Milk Producers’ Union Ltd, Himatnagar
4. Banaskantha District Cooperative Milk Producers’ Union Ltd, Palanpur
5. Surat District Cooperative Milk Producers’ Union Ltd, Surat
6. Baroda District Cooperative Milk Producers’ Union Ltd, Vadodara
7. Panchmahal District Cooperative Milk Producers’ Union Ltd, Godhra
8. Valsad District Cooperative Milk Producers’ Union Ltd, Valsad
9. Bharuch District Cooperative Milk Producers’ Union Ltd, Bharuch
10. Ahmedabad District Cooperative Milk Producers’ Union Ltd, Ahmedabad
11. Rajkot District Cooperative Milk Producers’ Union Ltd, Rajkot
12. Gandhinagar District Cooperative Milk Producers’ Union Ltd, Gandhinagar
13. Surendranagar District Cooperative Milk Producers’ Union Ltd, Surendranagar
14. Amreli District Cooperative Milk Producers Union Ltd, Amreli
15. Bhavnagar District Cooperative Milk Producers Union Ltd, Bhavnagar
16. Kutch District Cooperative Milk Producers’ Union Ltd, Anjar
17. Junagadh District Cooperative Milk Producers’ Union Ltd. Junagadh
18. Porbandar District Cooperative Milk Producers’ Union Ltd, Porbandar
MARKET
SALES REVENUE
ADDITIONALPRICE
DIFFERENCE
BONUS
DIVIDENDON SHARES
SALES REVENUE
MILK &MILK
PRODUCTSSTATE MILK
FEDERATION
RURAL HEALTH SCHEMES
CATTLE FEED SUPPORT
VETERINARYAND
AH SERVICES
28 State Federations
ALL-IndIA
218 district Unions
1,85,903 VdCS*
16.6 million Member
Producers
1 State Federation
(GCMMF)
GUJARAT
18 district Unions
18,554VdCS*
3.6 million Member
Producers
* VDCS: Village Dairy Cooperative Societies
MONEY
MONEY
DISTRICT MILK UNIONS
MILK
3.6 Million Families, 18,554 Villages
79 Dairy Plants across India
4 High Traffic Distribution Highways
61 Sales Offices + Exports
10,000 Distributors
1,000,000 Retailers across India
Supply Chain
FROZENFRESH AMBIENT REFRIGERATED
The Expansion DriveOver the years GCMMF has continued its journey on the
expansion path by expanding its distribution coverage across
geographical areas, consumer segments, and age groups to
ensure product availability to its consumers. The expansion
drive further strengthens the existing very unique and robust
distribution model designed to service consumers through four
distribution highways – those of fresh, ambient, refrigerated,
and frozen products.
Distribution NetworkGCMMF’s network of 61 Sales Branches ensures that its products reach the remotest parts of India. The Federation also expanded its exports business to reach major world markets.
LudhianaChandigarh
DehradunKundli
GhaziabadNorth DelhiSouth Delhi
New Delhi
Lucknow
KanpurGwalior
Varanasi Patna
Ranchi
Sambalpur
Siliguri
Jorhat
Guwahati
Shillong
ImphalSilchar
Agartala
LUCKNOW ZONE
GUWAHATI ZONE
MUMBAI ZONE
CHENNAI ZONE
Durgapur
Kolkata
HowrahKharagpur
Bhagalpur
JaipurJodhpur
Udaipur
IndoreAhmedabad
AnandRajkot
Surat
Thane
MumbaiSouth Mumbai
West Mumbai
Pune
HubballiGoa
Aurangabad
NagpurRaipur
Cuttack
Brahmapur
VisakhapatnamHyderabad
Chennai
Mangaluru
Bengaluru
CoimbatoreKozhikode
Kochi
Port Blair
Jabalpur
Agra
Srinagar
Jammu
KOLKATA ZONE
AHMEDABAD ZONE
DELHI ZONE
The Federation’s network of 58 Sales Branches ensures that its products reach the remotest parts of the country. The Federation also expanded its exports business to major markets in the world.
LudhianaChandigarh
DehradunKundli
GhaziabadNorth DelhiSouth Delhi
New Delhi
Lucknow
KanpurGwalior
Varanasi Patna
Ranchi
Sambalpur
Siliguri
Jorhat
Guwahati
Shillong
ImphalSilchar
Agartala
LUCKNOW ZONE
GUWAHATI ZONE
MUMBAI ZONE
CHENNAI ZONE
Durgapur
Kolkata
HowrahKharagpur
Bhagalpur
JaipurJodhpur
Udaipur
IndoreAhmedabad
AnandRajkot
Surat
Thane
MumbaiSouth Mumbai
West Mumbai
Pune
HubballiGoa
Aurangabad
NagpurRaipur
Cuttack
Brahmapur
VisakhapatnamHyderabad
Chennai
Mangaluru
Bengaluru
CoimbatoreKozhikode
Kochi
Port Blair
Jabalpur
Agra
Srinagar
Jammu
KOLKATA ZONE
AHMEDABAD ZONE
DELHI ZONE
The Federation’s network of 58 Sales Branches ensures that its products reach the remotest parts of the country. The Federation also expanded its exports business to major markets in the world.
Domestic Market
GCMMF: Sales Turnover (Rs. in billion)
270.43292.25
181.43
97.74
52.5542.78
2004-05 2007-08 2010-11 2013-14 2016-17 2017-18
2004-05 2007-08 2010-11 2013-14 2016-17 2017-18
Within Gujarat Outside Gujarat
GCMMF: Average Milk Procurement (in million ltrs/day)
13.18
9.45
17.64
20.43
Growth IndicatorsGCMMF’s Milk Procurement increased by 94% in a 8-year
period since 2010 – a result of the high milk procurement
price paid to farmer-members which increased by 102% in
this period.
Sales registered a growth of 238% in this period,
increasing further by 18% to reach Rs. 270.43 billion in
2016-17.
6.257.37
9.2411.78
2.37
15.27 16.83
3.60
1.40
0.21
International Market
LudhianaChandigarh
DehradunKundli
GhaziabadNorth DelhiSouth Delhi
New Delhi
Lucknow
KanpurGwalior
Varanasi Patna
Ranchi
Sambalpur
Siliguri
Jorhat
Guwahati
Shillong
ImphalSilchar
Agartala
LUCKNOW ZONE
GUWAHATI ZONE
MUMBAI ZONE
CHENNAI ZONE
Durgapur
Kolkata
HowrahKharagpur
Bhagalpur
JaipurJodhpur
Udaipur
IndoreAhmedabad
AnandRajkot
Surat
Thane
MumbaiSouth Mumbai
West Mumbai
Pune
HubballiGoa
Aurangabad
NagpurRaipur
Cuttack
Brahmapur
VisakhapatnamHyderabad
Chennai
Mangaluru
Bengaluru
CoimbatoreKozhikode
Kochi
Port Blair
Jabalpur
Agra
Srinagar
Jammu
KOLKATA ZONE
AHMEDABAD ZONE
DELHI ZONE
The Federation’s network of 58 Sales Branches ensures that its products reach the remotest parts of the country. The Federation also expanded its exports business to major markets in the world.
Japan
South Korea
Taiwan
Hong Kong
PhilippinesVietnam
Myanmar
Thailand
Nepal
Bangladesh
SingaporeSri LankaMaldives
Seychelles
Afghanistan
Pakistan
Bahrain
OmanUAEYemenSudan
Israel
Qatar
UgandaTogo
Burundi
Botswana
ZambiaCongo
Chile
Tanzania
Mauritius
Saudi Arabia
USA
Kuwait
Malaysia
Australia
New Zealand
Product RangeAmul currently manufactures
and markets a wide range of
products in India and around
the world. The extensive and
impressive product range
meets the needs and demands
of today’s customers, be it in
quality, flavour, packaging,
or price.
The widely-consumed
products include:
- Pouch Milk
- Long Life Milk (UHT)
- Flavoured Milk
- Buttermilk
- Sweetened Condensed Milk
- Infant Milk Food
- Malted Milk Food
- Skimmed Milk Powder
- Dairy Whitener
- Dahi / Curd
- Lassi
- Cream (UHT)
- Butter
- Cheese
- Paneer
- Ghee
- Shrikhand
- Ice Cream
- Chocolates
- Indian Sweets – Ambient Range (Basundi, Rosogolla, Gulab Jamun) and Frozen Range (Rasmalai, Doda Barfi, Milk Cake)
- Frozen Snacks – Dairy-based Snacks and Potato-based Snacks
.Gujarat Cooperative Milk Marketing Federation Ltd
Amul Dairy Road, Anand 388 001, Gujarat, INDIA.Phone: (02692) 258506 / 258507 Email: [email protected] Visit us at: www.amul.com
“We have traversed a path that few have dared to.
We are continuing on a path that still fewer
have the courage to follow.
We must pursue a path that even fewer
can dream to pursue.
Yet, we must, because we hold in trust the aims and
aspirations of millions of our countrymen. ”Dr Verghese Kurien(1921 - 2012)
Father of India’s White Revolution
Des
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