Download - Guidelines for effective_message_design
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Guidelinesfor
Effective Instruction
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95%of lectures SUCK
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WHY?
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Technology Can Help
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But there is AnotherProblem!
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Grant Writing 101
Nonprofit organizations engage in only three fundamental types of financial Nonprofit organizations engage in only three fundamental types of financial transactions. transactions. Purchases of goods and services from the marketplace and from other nonprofits. Purchases of goods and services from the marketplace and from other nonprofits. Far and away the most important markets for most nonprofits are labor markets. Those Far and away the most important markets for most nonprofits are labor markets. Those nonprofits with paid staff, for example, ordinarily compete in local (and sometimes nonprofits with paid staff, for example, ordinarily compete in local (and sometimes regional and national) labor markets with all other employers for the services of their regional and national) labor markets with all other employers for the services of their workers. The reality that nonprofit salaries are often lower than other comparable workers. The reality that nonprofit salaries are often lower than other comparable employers is an indication that they compete poorly, not that they are in any way employers is an indication that they compete poorly, not that they are in any way exempt from these markets. exempt from these markets. Sales Sales of services (and other goods) in which there is a quid pro quo exchange of services (and other goods) in which there is a quid pro quo exchange For those nonprofits engaged in the sale of their services, money, barter or in-kind For those nonprofits engaged in the sale of their services, money, barter or in-kind services are received by the seller in exchange for money, barter or in-kind services services are received by the seller in exchange for money, barter or in-kind services from the seller to the buyer. These sales may occur in competitive markets, monopoly from the seller to the buyer. These sales may occur in competitive markets, monopoly markets or under a variety of other circumstances. markets or under a variety of other circumstances. There are many different types of markets & exchanges (free, regulated, monopolistic, There are many different types of markets & exchanges (free, regulated, monopolistic, oligopolistic, etc.) oligopolistic, etc.) Gifts Gifts of services characterized by other, more subtle types of reciprocal exchange, that of services characterized by other, more subtle types of reciprocal exchange, that may be recognized, acknowledged or not. may be recognized, acknowledged or not. The number and scale of gift exchanges are relatively unique to nonprofit settings. The number and scale of gift exchanges are relatively unique to nonprofit settings. Grants and donations, for example, are different types of gift exchange in which there is Grants and donations, for example, are different types of gift exchange in which there is no financial quo for the quid, although other types of reciprocity may be involved. no financial quo for the quid, although other types of reciprocity may be involved.
Finance FundamentalsFinance Fundamentals
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Information dump Cognitive overload
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Message Design is
Important!
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Guideline 1Keep it Simple
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Guideline 1Keep it Simple
1. Be aware of cognitive overload.
2. Keep the amount on each slide limited.
3. Don’t over do it with text, graphics or animations.
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Guideline 2Use Good Design
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The Rule of Thirds
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Focus Points
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“Be more decisive!”
-Dave’s Mom
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“Be more decisive!”
-Dave’s Mom
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Guideline 3Promote Active Learning
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Guideline 3Promote Active Learning
Ask yourself: 1. What is the absolute central point?
2. Why does it matter?
3. What do you want your students to do?
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What they do should be measurable
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Whether it is scoring points or creating widgets…
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Or coming up with new ideas…
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Conclusion
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Conclusion• Using technology for message design is good.
1. Keep it simple. Don’t give an information dump in one slide.
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Conclusion• Using technology for message design is good.
1. Keep it simple. Don’t give an information dump in one slide.
2. Use Good Design. For using the rule of thirds is great for PowerPoint.
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Conclusion• Using technology for message design is good.
1. Keep it simple. Don’t give an information dump in one slide.
2. Use Good Design. For using the rule of thirds is great for PowerPoint.
3. Promote active learning. Active learning means you think about what you want your students to do, not just think.
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Sources• Dlugan, A. (2009, March 12). How to Improve Your
PowerPoint Slides with the Rule of Thirds. Retrieved from Six Minutes: http://sixminutes.dlugan.com/
• Grabowski, B. L. (2011). Message Design: Issue and Trends. In G. J. Anglin, Instructional Technology (pp. 222-229). Santa Barbara: Libraries Unlimeted.
• Moore, C. (2012, Feb. 9). Know Vs Do. Retrieved from E-Learning Blueprint: www.elearningblueprint.com
• Reiser, R. A., & Dempsey, J. V. (2012). Instructional Design and Technology. Boston: Pearson.
• Reynolds, Garr. Presentation Zen. Berkeley: New Riders, 2008.