1

Guardian Professional Networks:Updated welcome journey

Email 1 – real time Email 2 – 24 hours later Email 3 – 14 days later

Email two: Open rate across all networks: 47-58% Click to open across all networks: 18- 30% Email three: Open rate across all networks: 33-44% Click to open rate across all networks: 7-17%

2

New email template design and implementation

2.36% uplift in unique click to open rate