Download - GS1 université d'été 2015
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Réalité Virtuelle et Commerce ?Technologies et Usages à l’aube d’une
révolution sans précédents
David Nahonhttp://bit.ly/iVEvangelist
Directeur du Laboratoire d’immersion virtuelle de Dassault Systèmes
Chargé de mission Stratégie et Développement au CA de l’AFRV
2
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
3
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Dassault Systèmes et l’iV Lab
L’immersion Virtuelle (iV), la science de illusion
Technologies actuelles et futures: la revolution est en marche !
Cas d’usages connus (B2B2C) dans la conception
Opportunités et défis sur le point de vente (B2C)
Pour aller plus loin
Agenda
4
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14 3DS Corporate Overview
5
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Our Company
a ScientificcompanyCombining Science, Technology and Art for a sustainable society
12,400passionate people• 112 nationalities• One global R&D / 53 labs • Game changing 3DEXPERIENCE solutions
190,000 enterprise customers• 12 industries in 140 countries• >10 million on premise users• >100 million online users
3,500partners• Research & Education • Software & Technology• Sales & Services
Long-termdriven• Majority shareholder control • Revenue: $ 2.8 Bn*• Operating margin: 31.5%*
* Non-IFRS
6
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Our Legacy
3D Design
3D DMUDigital Mock-up
3D PLM Product Lifecycle
Management
7
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
The 3DEXPERIENCE Platform
Social & Collaborative Apps
3D Modeling Apps
Simulation Apps
Information Intelligence Apps
Real time 3DEXPERIENCE
8
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Strategic Operational ElementsIndustries
“Solution Experience”12 Geo Field Operations“Customer Experience”
Brands“User Experience” & Communities
VS
BT
PC
Software & Applications + Content + Services
9
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Our Clients: Industry leaders at the heart of InnovationTRANSPORTATION & MOBILITY
AEROSPACE & DEFENSE
MARINE & OFFSHORE
INDUSTRIAL EQUIPMENT
HIGH-TECH
CONSUMER GOODS - RETAIL
CONSUMER PACKAGED GOODS - RETAIL
LIFE SCIENCES
ENERGY, PROCESS & UTILITIES
ARCHITECTURE, ENGINEERING & CONSTRUCTION
FINANCIAL & BUSINESS SERVICES
NATURAL RESOURCES
10
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Our Purpose
Dassault Systèmes provides business & peoplewith 3DEXPERIENCE universes to imaginesustainable innovations capable of harmonizingproduct, nature and life.
“ “
11
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Immersive Virtuality (iV)The art and science of building experiences
where the user’s body is highly coupled with the 3D
12
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
The Sensori-motor loop
3DEXPERIENCE
actionperception
13
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
virtual user
If closed loop, strong requirement:
<~ 20 msec loop
Courtesy Rolland Jouvent,in “Le cerveau Magicien”
14
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
From – « Le Cerveau Magicien », Roland Jouvent
« The Horse is our connection to the real »
15
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
virtual user
If closed loop, strong requirement:
<~ 20 msec loop
Courtesy Rolland Jouvent,in “Le cerveau Magicien”
17
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Definitions of presence
Présence vs Immersion
‘The sense of “being there”’ (Held & Durlach, Sheridan, Zeltzer: premier issue of PRESENCE, 1992)
‘A perceptual illusion of non-mediation’ (Lombard and Ditton,1997)
‘A mental state in which a user feels physically present within the computer-mediated environment’ (Draper & Kaber, 1998)
‘The subjective experience of being in one place or environment, even when one is physically situated in another’ (Witmer & Singer, 1998)
C.f Mel Slatterhttp://www.cs.ucl.ac.uk/staff/m.slater/Papers/rss-prepublication.pdf
Presence is made of• “Place Illusion”: filling being
there (the horse)• “Plausibility Illusion”: no
sudden incoherence (the rider)
18
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Reality Virtuality
Mixed Realities (MR)
Augmented Reality (AR) Augmented Virtuality (AV)
Milgram’s Reality-Virtuality continuum (1994)
19
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
VR Technologies
1-2 k€
5 k€
10 - 50 k€
300 – 1000+ k€
Low Cost CAVE
Middle and High End CAVE
Head Mounted Displays
Desktop VR (zSpace)
12
3
20
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
PLM steps (only relevant for manufacturing industries)
Imagine the best product/process
Model it
Simulate it
Produce it
Sell itMaintain and operate it
Refine and update specifications
Explain how to use/do it
21
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
If the specifications are good, product has better chances to be good !
Imagine the best product/process•Qualitatively understand your future user•Optimize their user experience•Asses customer’s perceived value
Car interior habitability studies
© PSA Peugeot Citröen
“In real context” concept reviews with AR
probably usefulin deploymentmature
Benefits:
Packaging and product placement studies
Assembly line ergonomics© PSA Peugeot Citröen
© Clarté© 3DS
© 3DS
22
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
(immersive experience at 1min20)
3DS CPG-R Perfect Shelf Solution Experience
23
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Model it•Be more creative, have unique insights at body scale•Enable participation of casual users through a simpler experiences•Go faster by leveraging more degrees of freedom than desktop
Benefits:
Store design and layout at scale one in a CAVEClay modeling on Personal
Space Station
Viewpoint control with marker tracking
From Layout to Shape
Shaping on InfiniteZ’s zSpace
Configuration of restricted spaces in a CAVE
probably usefulin deploymentmature
© Clarté
© 3DS
© 3DS
© 3DS
© Napkin Sketch
24
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
3DS My Store CG-R Solution Experience
25
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Doc & Training
Explain how to do it•Faster operations with immersive instruction•Longer lasting experience through lower brain stimulation•Efficient “virtuality to reality” transfert
Benefits:
Technical gesture training
Emergency procedures training
zSpace Mounting
instructionsMR Maintenance
training of photocopier
probably usefulin deploymentmature
© CEA List - Renault© Canon
© 3DS
26
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Maintain and operate it
Business Operations (fake)
Plant onsite security visits (fake)Plant operational
virtual replica
•More straightforward access to information: saves time•more usefull insights when you are within the data
Benefits:
AR Automotive servicing (BMW
fake)
probably usefulin deploymentmature
© BMW© Basf
© 3DS © 3DS
27
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Cultivate user’s intimacy with your offer …Sell it
•Product is familiar before it is purchased•Attract prospects to your (real or virtual) store•Reinforce brand relation with customers
Benefits:
Advergames: leverage the magic of AR
Furniture at home AR tryout
Car Showroom: unlimited options demo
probably usefulin deploymentmature
Apparels and Hard goods
© TI
© Panasonic
© 3DS -Nestlé© Calrté - Renault
© 3DS
© 3DS - Nestlé
28
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
30
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Challenges of HMDs in the store: reseller / customer interactions
31
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
CAVE vs HMDCAVE HMD
Presence of the real environment + -
Presence of your own body + -
Presence of other people + -
Natural interactions (walk, point at, grab …) + -
Field of view = =
Field of regard - (except 6-sided) +
Transportable - +
Affordable (immersivity/€) - +
32
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Proposal
33
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Cf http://www.3ds.com/never-blind-in-vr/
34
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Follow the good channels to stay up-to-date Mail-lists / Forums
VR Geeks: http://www.vrgeeks.org/ AFRV: http://www.af-rv.fr 3DUI: http://people.cs.vt.edu/~bowman/3dui.org/3DUI_mailing_list.html
EventsLaval Virtual: http://www.laval-virtual.org/ AFRV: http://www.af-rv.frGreg Madison’s Meetups: http://www.meetup.com/Paris-Realites-Alternatives/ IEEE VR / 3DUI: http://ieeevr.org
35
3DS.
COM
© Da
ssau
lt Sy
stèm
es |
Conf
iden
tial I
nfor
mat
ion
| 8/2
7/20
15 |
ref.:
3DS
_Doc
umen
t_20
14
Thank you !Reach me at http://bit.ly/[email protected]
http://www.3ds.com/industries/consumer-goods-retail
http://www.3ds.com/industries/consumer-packaged-goods-retail