Product Design & Innovation
Spring 2014
Team A$AP
Prof. David OwensChristopher R. Bulow
Stuart M. RockTurhan Jesrai
Fazulul Haque Sheik
TABLE OF CONTENTS
1. Executive Summary
2. DR1 – Analysis of User Needs
3. DR2 – Concept Reviews
4. DR3 – Design Brief
5. DR4 – Product Architecture & D4M Strategy
6. DR5 – Cost & Economic Modeling Report
7. DR6 – Final Prototype, FAB, Packaging & Official Commercial
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EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
• The purpose of this semester-long project was to collaborate with Griffin Technology to design “wearable technology” that would address unmet user needs for medical professionals
• Our process began with preliminary research to gain an understanding of our target user group and then proceeded with a continuous observe-feedback-build model
• This presentation documents all of our findings, insights, analysis, product concepts and final results through six stages
• Our final product, A$AP, is specifically designed for busy Medical Students and Residents for easy access to patient records, quick note taking, and safe archival of information while on the move.
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DESIGN REVIEW #1
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Outpatient Physician Specialists
WEARABLE TECHNOLOGY IN HEALTHCARE
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● Observations
● Participant observations
○ Remote user group
● Interviews
○ In-person
○ Over phone
METHODOLOGY
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● Two basic user profiles
○ Requirement to impart knowledge - Academic setting
○ Fast patient churn rate - quick, safe, and efficient healthcare delivery - Clinical setting
INSIGHTS FOR PROFILES
THE STUDY GROUP
• Out-patient physicians in academic settingo Physicians and Residents - Cardiology
o Move between buildings,various locations throughout the day
Dr. John McPherson
Dr. John McPherson Dr. Waleed Irani Dr. Robert Bulow
Vanderbilt Vanderbilt Ohio University
THE STUDY GROUP
• Out-patient setting in Clinical settingo Physicians specialists - Pediatrics, Geriatrics, Internal Medicine
o Work in a clinical setting with less movement
Dr. Anuradha Dubey Dr. Shweta Rao Dr. Mansoor Shah
Golden Valley Health Centers Coast HealthCare
THE ACADEMIC PHYSICIAN
• Sees outpatients / inpatients while teaching students, residents, and fellows
• Imparting Quality education and patient care is his focus
• area.
• Works in a large, crowded hospital
• Easy access to patient information and medical reference
material at all times is key
“When I ask residents a question, they look up the answer on their iPads.” -Dr. Bulow
MEDICAL RESIDENTS
• References Epocrates.com for
• answers to medical questions
• Reads and highlights PDF articles
• for journal club
• Use clipboards to
• make notes
• Need to type on
• iPad
THE CLINICAL PHYSICIAN
• Sees pediatric out-patients in a small, crowded clinic in
downtown Modesto, CA
• 30-32 patients/day, fast patient churn rate
• Parent education is prime focus
• Prefers uploading pictures of the visible ailments to patient
EMR
“I struggle to integrate (these) pictures taken on my iPhone into patient EMR. The platforms do not support easy transfer.” -Dr. Dubey
THE CLINICAL PHYSICIAN• Sees outpatients with support staff such as nurses and medical assistants
• Works in a well-organized clinic or hospital floor.
• May use OsiriX to keep patient records
OTHER INTERVIEWS
• Carry a heavy, company-provided laptop, mouse in
hand to every patient room
• Sees 26-28 adult/old patients every day
• Complex medical conditions which need thorough record
keeping
• EMR keeping is a major task even on weekends
• Tablets not fast enough to use for EMR
• Waiting for the day when tablets become faster, more
convenient and secure to handle patient information
OPPORTUNITIES AND CHALLENGES• Academic hospitals:
o Have sufficient funding to provide technology to students and attendings alike
o Focus on best practices, academics, and efficiency
o Move with latest technology to influence rankings
o Attract young talent, conversant with latest technology and accessories, easy adapters
• Clinical establishments:
o Focus on efficiency, fast patient movement
o Not necessarily high-tech
o Spend less on training and development
o Caregivers have to invest in technology themselves
POTENTIAL LEAD USERSOut patient physicians in academic settings• Vanderbilt Hospital - Cardiology and Internal Medicine
• St Thomas Hospital - ENT
• Ohio University Hospital - Cardiology
COMMON NEEDS: TRANSPORTING TECHNOLOGY• Quickly accessible
• Easy to carry
• Secure
• Sophisticated look
• Adaptable with various clothing
o scrubs
o business wear with Lab coat
• Light weight
• Compatible
o technologies - IOS, Android devices
o interaction with various devices - laptop, EMR:
Technology integration
COMMON NEEDS: TRANSPORTING TECHNOLOGY• Quickly accessible
• Easy to carry
• Secure
• Sophisticated look
• Adaptable with various clothing
o scrubs
o business wear with Lab coat
• Light weight
• Compatible
o technologies - IOS, Android devices
o interaction with various devices - laptop, EMR:
Technology integration
WEAR INSTEAD OF CARRY
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SOLUTION: RETRACTABILITY
COUPLE WITH LAB COAT AND IPAD IS INVISIBLE
IPAD SECURED AND RETRACTABLE
iPad
iPad
iPad
POCKET SUSPENSION• Pockets tear• The contraption will
not stay firmly attached to the pocket
• Too cumbersome• Not cool!
INSPIRATION FROM AVIATION
INSPIRATION FROM AVIATION
WEARABLE IPAD
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DESIGN REVIEW #2
DR2To view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=V2mGrr_cOyg
-OR-
• YouTube Search: “New Product Design 2014 – Team A$AP – DR2”
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DESIGN REVIEW #3
DR3To view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=5djSkcaWsQM
-OR-
• YouTube Search: “Team A$AP Deliverable 3”
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DESIGN REVIEW #4
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DESIGN REVIEW #5
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DESIGN REVIEW #6
PRODUCT FAIR VISUAL AID
• Shows evolution of prototype
• Describes user profile and needs
• Lists BOM
• Displays FAB
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FEATURES & BENEFITS SHEET
MOCK PACKAGING CONCEPT
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PACKAGING QUOTES
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OFFICIAL A$AP PRODUCT COMMERCIALTo view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=IPRvOspNEuA
-OR-
• YouTube Search: “ASAP – Final Commercial – Griffin Technology”
THANK YOU
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ACKNOWLEDGEMENT• Prof. David Owens
• Griffin Technology
• Dr. John McPherson
• Dr. Waleed Irani
• Dr. Robert Bulow
• Numerous Fellows, Residents, and Medical students at Vanderbilt Hospital
• Dr. Armen Henderson
CONTACT DETAILS OF PRODUCT TEAM
• Christopher R. Bulow: [email protected]; 937-239-1307
• Stuart M. Rock: [email protected]; 703-888-9430
• Turhan Jesrai: [email protected]; 949-275-4238
• Fazulul Haque Sheik: [email protected]; 614-257-8482
