Download - Graphic Design
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Expectation Setting
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Organize contents into related parcels of information
Craft the typography to make it comfortably readable
Your Noble Purpose
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Integrate images with typography to achieve a unified form that builds a communication much bigger than its parts
Your Noble Purpose
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Graphic Design Guidelines
Before you begin your design:
• Determine your purpose for making a design
• Identify your target audience
Keep in mind:There’s no one right way to create a good design.
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Elements of Design
Line
• Organize information
• Highlight or stress words
• Connect pieces of information
• Outline a photo or set it off from other elements
• Create a grid
• Create a chart or graph.
• Create a pattern or rhythm by drawing many
• Direct the reader’s eye or create a sense of motion
• Suggest an emotion
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Elements of Design
Shape
Geometric
Natural
Abstracted
Nonobjective
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Elements of Design
Space
• Give the eye a visual rest• Create ties between elements• Highlight an element• Make a layout easy to follow• Make type as legible as possible
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UNITYThe way layout, design style,
typeface and color work together to communicate the same content.
PRINCIPLES OF DESIGN
• create order • organize page elements • group items • create visual connections
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Similarity
Proximity
Continuation
Alignment
PRINCIPLES OF DESIGN
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PRINCIPLES OF DESIGN
CONTRAST
Using italicized or bold text to create emphasis is a sample of contrast.
Contrast of line, shape, size, tone and texture.
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Successful pages will have vertical and horizontal elements, dominant and secondary elements (heads, boxes, lines, etc).
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PRINCIPLES OF DESIGN
BALANCE
An effective design balances the visual weights on a page.
Symmetrical Assymetrical
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Symmetrical
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Symmetrical
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Asymmetrical
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Asymmetrical
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PRINCIPLES OF DESIGN
PROPORTIONTwo-thirds –The most visually
alive are is the first one-third of a page (optical center).
It is important to have one dominant element on a page.
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CONTROLIdentify the
center of visual impact a.k.a. the focal point.
center of visual impact
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PRINCIPLES OF DESIGN
SIMPLICITYCrystal clear simplicity is
harder to achieve than a crowded, busy design.
If you can remove an element without losing the meaning, it is not needed.
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Initial Sketch Focus your attention on a few key points
Final LayoutThe artwork is complete. Now ask, is the message clear? Do the important points stand out? Is there a balance between words and illustrations? Is there spatial balance? Is the pathway through the poster clear?
Balance TypographyEye Movement Simplicity
SUGGESTED WORK FLOW