Download - Got Farm Records…
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Got Farm Records…
Now What?
This series is supported by USDA/NIFA under Award Number 2018-70027-28585.
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Considerations for
Marketing Value-
Added Products
Megan Bruch Leffew
Value-Added Agriculture
Marketing Specialist
September 24, 2019
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Objectives
1. Discuss marketing
considerations and the
kinds of records that should
be kept related to
marketing
2. Demonstrate how excel
may be used for these
purposes
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A marketing plan is like a
roadmap…
You Are Here
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Marketing is
all about
understanding
target
customers
and
developing
strategies to
reach them.
Target Market Customer
Values
Product
Positioning
Price
Place
Promotion
People
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Components of a Marketing Plan
• Introduction
• Market Research and Analysis
• Marketing and Financial Goals
and Objectives
• Marketing Strategies
• Marketing Budget
• Marketing Plan Evaluation
• Marketing Plan Checklist
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Keep records that help you:
• Better understand your
customers
• Contact your customers
• Analyze whether you are
meeting your goals
• Analyze whether your marketing
strategies are working as
anticipated
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Keep records that help you:
• Track your
– Inventory
– Sales
– Product loss/waste
– Number of customers or transactions
– Happenings that impact data (weather, natural
disasters, road construction, new competition,
etc.)
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Example Other Uses for Excel
• Calculate
– Breakeven price
– Markup
• Create a marketing
budget
• Create a marketing
plan checklist
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Examples and Practice
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How To Calculate an
Average in Excel
• If all numbers are together in a row or
column
=Average(ColumnRow:ColumnRow)
• If numbers are scattered or you want to
enter numbers directly into a formula
=Average(ColumnRow, ColumnRow, ColumnRow)
=Average(Number 1, Number 2, Number 3…)
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Marketing Resources
ag.Tennessee.edu/cpa
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Megan Bruch Leffew
Center for Profitable Agriculture
Phone: (931) 486-2777
Email: [email protected]
Website: ag.tennesse.edu/cpa
facebook.com/ValueAddedAg
Got Farm Records…
Now What?