Transcript
Page 1: Got centerpiece? (#hewebar 2013 edition)

got centerpiece?so does everyone else

(2013 edition)

michael fienen - @fienen - nucloud.com - #gotcenterpiece

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[ we suck ]

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3

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[ inspire ]

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[ motivate ]

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[ innovate ]

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[ differently ]

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JULY 26FRIDAY

2013

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[ branding standards ]

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[ marketing identity ]

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[ THE REDESIGN ]

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[ >1200 sites redesigned ]

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[ routine ]

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[ normalize ]

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[ dilution ]

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[ jQuery, Prototype, Dojo ]

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[ Foundation, Bootstrap, 960gs ]

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[ Content Management Systems ]

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[ collaboration ]

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[ your homepage ]

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[ One Big Question ]™

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[ HOW? ]

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[ notice anything? ]

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[ well done ]

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[ pretty ]

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[ no #girlsundertrees ]

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[ no innovation ]

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[ 4 categories ]

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[ visual ]

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[ storyteller ]

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[ informational ]

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[ one thing in common ]

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[ 8th Deadly Sin ]

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[ transactional ]

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[ utility ]

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[ a 5th category? ]

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[ lost puppy ]

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[ boring stat time ]

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[ .4% clickthrough ]

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[ 79% can track... ]

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[ ...only 26% do ]

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[ Marketing + PR/Comm = 89% ]

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[ ROI ]

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[ Relying On Insignificance ]

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1%

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http://bit.ly/gotcenterpiece

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[ raise your hand ]

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Jakob Nielsen

"Most important, because it moves, users automatically assume

that it might be an advertisement, which makes them

more likely to ignore it."

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[ effort ]

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[ SMSU.edu ]

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[ best overall site ]

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[ people's choice best homepage ]

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[ best redesign ]

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[ best visual design ]

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[ magic sauce ]

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[ calls to action ]

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[ engage ]

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[ verbs ]

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[ commands ]

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[ symptom ]

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[ measure ]

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[ goals ]

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[ old conventions ]

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[ new standards ]

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[ first impressions ]

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[ I THANK YOUR FACE HOLES ]@fienen - #gotcenterpiecehttp://bit.ly/gotcenterpiece


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